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The dilemma of pull and push-price promotions
Martín Herrán, Guiomar; Sigué, Simon Pierre; … - In: Journal of retailing 86 (2010) 1, pp. 51-68
Persistent link: https://www.econbiz.de/10003969345
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Prices, promotions, and channel profitability : was the conventional wisdom mistaken?
Martín Herrán, Guiomar; Sigué, Simon Pierre - In: European journal of operational research : EJOR 211 (2011) 2, pp. 415-425
Persistent link: https://www.econbiz.de/10008905379
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Trade deals and/or on-package coupons
Martín Herrán, Guiomar; Sigué, Simon Pierre - In: European journal of operational research : EJOR 241 (2015) 2, pp. 541-554
Persistent link: https://www.econbiz.de/10010487972
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Consumer and retailer promotions : who is better off?
Sigué, Simon Pierre - In: Journal of retailing 84 (2008) 4, pp. 449-460
Persistent link: https://www.econbiz.de/10003794952