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The impact of context and promotion on consumer responses and preferences in out-of-stock situations

Wiebach, Nicole; Diels, Jana L. - 2011

-dependence of substitution behavior in out-of-stock (OOS) situations and provides evidence for the relevance of promotion as …

Persistent link: https://www.econbiz.de/10010281526

Customer reactions in Out-of-Stock situations: Do promotion-induced phantom positions alleviate the similarity substitution hypothsis?

Diels, Jana Luisa; Wiebach, Nicole - 2011

in accordance to a negative similarity effect which is reduced, however, for OOS items on promotion. The empirical …

Persistent link: https://www.econbiz.de/10010281530

The strategic role of exchange promotions

Desai, Preyas S.; Purohit, Devavrat; Zhou, Bo - In: Marketing science : the marketing journal of the … 35 (2016) 1, pp. 93-112

Persistent link: https://www.econbiz.de/10011437609

Managing long queues for holiday sales shopping

Qiu, Chun; Zhang, Wenqing - In: Journal of revenue and pricing management 15 (2016) 1, pp. 52-65

Persistent link: https://www.econbiz.de/10011441303

Designing customer-oriented non-monetary promotions in the tourism industry

Kim, Ji-Hern; Min, Dongwon - In: Journal of travel and tourism marketing 33 (2016) 1/3, pp. 184-196

Persistent link: https://www.econbiz.de/10011484727

Sports bettors' responses to sports-embedded gambling promotions : implications for compulsive consumption

Hing, Nerilee; Lamont, Matthew; Vitartas, Peter; Fink, Elian - In: Journal of business research : JBR 68 (2015) 10, pp. 2057-2066

Persistent link: https://www.econbiz.de/10011373169

Marketing effectiveness of educational services on websites

McCabe, Mary Beth; Weaver, Richard - In: Business education & accreditation : BEA 10 (2018) 1, pp. 49-58

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Public relation based model of integrated marketing communications

Naumovska, Ljupka; Blazeska, Daliborka - In: UTMS journal of economics / University of Tourism and … 7 (2016) 2, pp. 175-186

The marketing communications industry and theory are facing rapid changes in accordance with global business and society fluctuations. Global and local market conditions are constantly varying and thus creating hardly predictable environment. The most implemented tool for marketing...

Persistent link: https://www.econbiz.de/10011613911

Promoting a reputation for quality

Hauser, Daniel - 2016

Persistent link: https://www.econbiz.de/10011565950

Impact of reputation and promotion on internet auction outcomes : Finnish evidence

Laitinen, Erkki K.; Laitinen, Teija; Saukkonen, Olli - In: Journal of internet commerce 15 (2016) 2, pp. 163-188

Persistent link: https://www.econbiz.de/10011636460

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