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Consumer's response to conditional promotions in retailing : an empirical inquiry
Nigam, Achint; Dewani, Prem Prakash; Behl, Abhishek; … - In: Journal of business research : JBR 144 (2022), pp. 751-763
Persistent link: https://www.econbiz.de/10013185036
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Scarcity promotions and consumer aggressions : a theoretical framework
Harikrishnan P. K.; Dewani, Prem Prakash; Behl, Abhishek - In: Journal of global marketing 35 (2022) 4, pp. 306-323
Persistent link: https://www.econbiz.de/10013361615
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Consumer engagement through conditional promotions : an exploratory study
Nigam, Achint; Dewani, Prem Prakash - In: Journal of global information management 30 (2022) 5, pp. 1-19
Persistent link: https://www.econbiz.de/10012799477
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Scarcity promotions : customers' negative experiential journey
Harikrishnan P. K.; Dewani, Prem Prakash - In: The marketing review 19 (2019) 3/4, pp. 161-188
Persistent link: https://www.econbiz.de/10012299491
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How does promotion mix affect brand equity? : insights from a mixed-methods study of low involvement products
Le Dang Lang; Lim, Weng Marc; Guzman, Francisco - In: Journal of business research : JBR 141 (2022), pp. 175-190
Persistent link: https://www.econbiz.de/10013167966