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A three-dimensional approach to customer retention in mobile phone services
Murugan, Rajeswari; Rajendran, G. - In: International journal of process management and … 3 (2013) 4, pp. 494-510
Persistent link: https://www.econbiz.de/10010338918
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The "I love o hate them" relationships with cell phone service providers : the role of customer inertia and anger
Carter, Leanne; Gray, David; D'Alessandro, Steven; … - In: Services marketing quarterly 37 (2016) 4, pp. 225-240
Persistent link: https://www.econbiz.de/10011628463
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Unveiling brand loyalty in emerging markets : analyzing smartphone user preferences: Robustness of structural equation modeling (SEM) and simultaneous equation modeling (SEMs)
Al Masud, Abdullah; Selim Ahmed; Kaisar, Mohammad Tanvir; … - In: Journal of open innovation : technology, market, and … 10 (2024) 3, pp. 1-14
This study aims to examine the determinants of brand loyalty in emerging markets, focusing on smartphone consumers in … Bangladesh. The study focuses on identifying the key elements that contribute to brand loyalty and the extent of their impact on … customers' commitment to their preferred smartphone manufacturers. A theoretical framework will be employed to establish the …
Persistent link: https://www.econbiz.de/10015072091
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Exploring the impact of service quality, brand trust and attitudinal loyalty on repurchase intention among smartphone users in Hong Kong
Ng, Holly; Li, Tilo; Li, Eugene - In: International journal of business & management : IJoBM 12 (2024) 1, pp. 31-46
Persistent link: https://www.econbiz.de/10014583944
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The influence factors of brand loyalty : mobile phone industry
Khundyz, Zyeinyelkhaan - In: Inventi impact: retailing & consumer services (2018) 4, pp. 224-233
Persistent link: https://www.econbiz.de/10012130322
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Antecedents and consequences of mobile usability : linking simplicity and interactivity to satisfaction, trust, and brand loyalty
Lee, Dongwon; Moon, Junghoon; Kim, Yong Jin; Yi, Mun Y. - In: Information & management : the internat. journal of … 52 (2015) 3, pp. 295-304
Persistent link: https://www.econbiz.de/10010515272
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Towards a better understanding of mobile banking : the impact of customer experience on trust and commitment
Rajaobelina, Lova; Brun, Isabelle; Tep, Sandrine Prom; … - In: Journal of financial services marketing : JFSM 23 (2018) 3/4, pp. 141-152
Persistent link: https://www.econbiz.de/10011975268
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The influence of customer satisfaction, trust and information sharing on customer loyalty of professional services company : an empirical study on independent surveyor services ind...
Hannan, Sufrin; Suharjo, Budi; Kirbrandoko, Kirbrandoko; … - In: International journal of economic perspectives : IJEP 11 (2017) 1, pp. 344-353
Persistent link: https://www.econbiz.de/10011762843
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Does price tolerance depend upon the type of product in e-retailing? : role of customer satisfaction, trust, loyalty, and perceived value
Pandey, Neeraj; Tripathi, Avinash; Jain, Devendra; Roy, … - In: Journal of strategic marketing 28 (2020) 6, pp. 522-541
Persistent link: https://www.econbiz.de/10012313919
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The roles of perceived quality, trust, and satisfaction in predicting brand loyalty : the empirical research on automobile brands in Jordan market
Al-Hawary, Sulieman Ibraheem Shelash - In: International journal of business excellence 6 (2013) 6, pp. 656-686
Persistent link: https://www.econbiz.de/10010234738