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Responsible brands vs active brands? : an examination of brand personality on brand awareness, brand trust, and brand loyalty
Molinillo, Sebastian; Japutra, Arnold; Bang, Nguyen; … - In: Marketing intelligence & planning 35 (2017) 2, pp. 166-179
Persistent link: https://www.econbiz.de/10011700781
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Luxury brands in the digital age : the trust factor
Wu, Meng-Shan; Chen, Cheng-hao; Chaney, Isabella - In: Luxury marketing : a challenge for theory and practice, (pp. 207-219). 2013
Persistent link: https://www.econbiz.de/10009667675
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The dark side of CRM
Bang, Nguyen - In: The marketing review 11 (2011) 2, pp. 137-149
Persistent link: https://www.econbiz.de/10009356736
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A review of customer relationship management : successes, advances, pitfalls and futures
Bang, Nguyen; Mutum, Dilip S. - In: Business process management journal 18 (2012) 3, pp. 400-419
Persistent link: https://www.econbiz.de/10009572160
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The dark side of CRM : advantaged and disadvantaged customers
Bang, Nguyen; Simkin, Lyndon - In: The journal of consumer marketing 30 (2013) 1, pp. 17-30
Persistent link: https://www.econbiz.de/10009722354
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It's just not fair : exploring the effects of firm customization on unfairness perceptions, trust and loyalty
Bang, Nguyen; Klaus, Philipp; Simkin, Lyndon - In: The journal of services marketing 28 (2014) 6, pp. 484-497
Persistent link: https://www.econbiz.de/10010434595
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Consumer-based chain restaurant brand equity, brand reputation, and brand trust
Han, Sung Ho; Bang, Nguyen; Lee, Timothy J. - In: International journal of hospitality management 50 (2015), pp. 84-93
Persistent link: https://www.econbiz.de/10011387992