Similar Search Results

A comparison of social media marketing between B2B, B2C and mixed business models

Iankova, Severina; Davies, Iain; Archer-Brown, Chris; … - In: Industrial marketing management : the international … 81 (2019), pp. 169-179

Persistent link: https://www.econbiz.de/10012107706

Analysis of content creation in social media by B2B companies

Huotari, Lauri; Ulkuniemi, Pauliina; Saraniemi, Saila; … - In: The journal of business & industrial marketing 30 (2015) 6, pp. 761-770

Persistent link: https://www.econbiz.de/10011382415

Content marketing strategy of branded YouTube channels

Wang, Rang; Chan-Olmsted, Sylvia M. - In: Journal of media business studies 17 (2020) 3/4, pp. 294-316

Persistent link: https://www.econbiz.de/10012312168

The impact of digital marketing on attracting more audiences considering the mediating role of organisational culture the case : the Palestinian telecommunications industry

Naser, Asil Khaled; Alfara, Alia'a Ibrahim; Sukkar, … - In: MENA Journal of Cross-Cultural Management 1 (2020/2022) 2, pp. 143-161

Persistent link: https://www.econbiz.de/10013358896

Sales Enablement : Tools and Techniques for Modern Sales Organization

Kilian, Dietmar; Mirski, Peter; Lorenz, Britta - 2023

This book helps in building an optimally designed and customer-oriented sales organization. It places a special emphasis on purchasing decisions and leads to producing a decisive competitive advantage. The focus is on the sales enablement process as a holistic framework concept. It forms the...