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~subject:"Vertriebsweg"
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Multichannel customer segmenta...
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Vertriebsweg
Beziehungsmarketing
95
Relationship marketing
95
Consumer behaviour
79
Konsumentenverhalten
79
Distribution channel
30
Einzelhandel
28
Retail trade
28
Markenführung
26
Brand management
25
Customer satisfaction
23
Kundenzufriedenheit
23
Kundenwert
22
Marketingmanagement
22
Customer value
21
Marketing management
21
Dienstleistungsqualität
19
E-commerce
19
Electronic Commerce
19
Service quality
19
Marketingtheorie
17
Marketing theory
16
Online retailing
16
Online-Handel
16
Theorie
16
Theory
16
Marketing
15
Internet marketing
14
Online-Marketing
14
Sales promotion
14
Verkaufsförderung
14
Brand image
12
Kundenbindungsprogramm
12
Loyalty program
12
Markenimage
12
Netherlands
10
Niederlande
10
Schätzung
10
USA
10
United States
10
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7
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4
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Article
25
Book / Working Paper
5
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Article in journal
23
Aufsatz in Zeitschrift
23
Arbeitspapier
2
Aufsatz im Buch
2
Book section
2
Graue Literatur
2
Non-commercial literature
2
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2
Conference paper
1
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1
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Language
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English
30
Author
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Neslin, Scott A.
17
Verhoef, Peter C.
14
Konuş, Umut
5
Langerak, Fred
3
Pauwels, Koen
3
Valentini, Sara
3
Dinner, Isaac M.
2
Emrich, Oliver
2
Gensler, Sonja
2
Heerde, Harald J. van
2
Konus, Umut
2
Li, Jing
2
Montaguti, Elisa
2
Trampe, Debra
2
Ansari, Asim
1
Bilgicer, Tolga
1
Bodapati, Anand
1
Bradlow, Eric T.
1
Böhm, Martin
1
De Keyser, Arne
1
Deighton, John
1
Donkers, Bas
1
Greenhalgh, Leonard
1
Inman, J. Jeffrey
1
Jedidi, Kamel
1
Jerath, Kinshuk
1
Kannan, P. K.
1
Lariviere, Bart
1
Lehmann, Donald R.
1
Lesscher, Lisan
1
Lobschat, Lara
1
Mela, Carl F.
1
Montaguti, Elisabetta
1
Neslin, Scott
1
Shankar, Venkatesh
1
Vroomen, Björn
1
Weggeman, Mathieu C. D. P.
1
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Journal of retailing
6
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of marketing research : JMR
2
MSI reports : working paper series
2
Marketing letters : a journal of research in marketing
2
ERIM report series research in management
1
From Little's law to marketing science : essays in honor of John D.C. Little
1
Handbook of marketing strategy
1
International journal of electronic commerce : IJEC
1
Journal of marketing
1
Journal of service management
1
Management science : journal of the Institute for Operations Research and the Management Sciences
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
1
Tuck School of Business working paper / Tuck School of Business at Dartmouth
1
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ECONIS (ZBW)
30
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1
Multichannel shopper segments and their covariates
Konuş, Umut
;
Verhoef, Peter C.
;
Neslin, Scott A.
- In:
Journal of retailing
84
(
2008
)
4
,
pp. 398-413
Persistent link: https://www.econbiz.de/10003794925
Saved in:
2
The effect of search channel elimination on purchase incidence, order size and channel choice
Konuş, Umut
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
31
(
2014
)
1
,
pp. 49-64
Persistent link: https://www.econbiz.de/10010370707
Saved in:
3
Customer responses to channel migration strategies toward the E-channel
Trampe, Debra
;
Konuş, Umut
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
28
(
2014
)
4
,
pp. 257-270
Persistent link: https://www.econbiz.de/10010470966
Saved in:
4
Multichannel customer management : understanding research shopping ; report No. 06-126
Verhoef, Peter C.
;
Neslin, Scott A.
;
Vroomen, Björn
- In:
MSI reports : working paper series
(
2006
)
4
,
pp. 101-126
Persistent link: https://www.econbiz.de/10003420486
Saved in:
5
The showrooming phenomenon : it's more than just about price
Gensler, Sonja
;
Neslin, Scott A.
;
Verhoef, Peter C.
- In:
Journal of interactive marketing : a quarterly …
38
(
2017
),
pp. 29-43
Persistent link: https://www.econbiz.de/10011695169
Saved in:
6
Multichannel customer management strategy
Verhoef, Peter C.
- In:
Handbook of marketing strategy
,
(pp. 135-150)
.
2012
Persistent link: https://www.econbiz.de/10009530866
Saved in:
7
The impact of a homogenous versus a prototypical web design on online retail patronage for multichannel providers
Emrich, Oliver
;
Verhoef, Peter C.
- In:
International journal of research in marketing : IJRM ; …
32
(
2015
)
4
,
pp. 363-374
Persistent link: https://www.econbiz.de/10011428861
Saved in:
8
From multi-channel retailing to omni-channel retailing : introduction to the special issue in multi-channel retailing
Verhoef, Peter C.
;
Kannan, P. K.
;
Inman, J. Jeffrey
- In:
Journal of retailing
91
(
2015
)
2
,
pp. 174-181
Persistent link: https://www.econbiz.de/10011308953
Saved in:
9
Understanding consumers' multichannel choices across the different stages of the buying process
Gensler, Sonja
;
Verhoef, Peter C.
;
Böhm, Martin
- In:
Marketing letters : a journal of research in marketing
23
(
2012
)
4
,
pp. 987-1003
Persistent link: https://www.econbiz.de/10009684826
Saved in:
10
Understanding brand and dealer retention in the new car market : the moderating role of brand type
Verhoef, Peter C.
(
contributor
);
Langerak, Fred
(
contributor
)
-
2004
-
[Elektronische Ressource]
Persistent link: https://www.econbiz.de/10002208428
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