Cover -- Title Page -- Copyright -- Contents -- About the Authors -- Acknowledgments -- Preface -- Chapter 1 Distribution Channels Today -- 1.1 Introduction -- 1.2 What Is New: Radical Changes in the Navigation of Distribution Channels -- 1.2.1 Changing Business Models -- 1.2.2 Omni‐Channel...

This paper presents findings from a census of more than 79,000 stock-keeping units (SKUs) in 37 consumer packaged goods categories totaling $55 billion in annual revenue. It shows that, in 86% of product categories, the relationship between market share and retail distribution is increasing and...

Multichannel retailing is the set of activities involved in selling merchandise or services to consumers through more than one channel. Multichannel retailers dominate today’s retail landscape. While there are many benefits of operating multiple channels, these retailers also face many...

The nature of the interaction between manufacturers and retailers has received a great deal of empirical attention in the last 15 years. One major line of empirical research examines the balance of power between them and ranges from reduced form models quantifying aggregate profit and other...