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Tourists as mobile gamers : gamification for tourism marketing
Xu, Feifei; Tian, Feng; Buhalis, Dimitrios; Weber, Jessika - In: Journal of travel and tourism marketing 33 (2016) 7/9, pp. 1124-1142
Persistent link: https://www.econbiz.de/10011627476
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The game of innovation : is gamification a new trendsetter?
Procopie, Roxana; Bumbac, Robert; Giuşcă, Smaranda; … - In: Amfiteatru economic : an economic and business research … 17 (2015), pp. 1142-1155
innovation. This article aims to analyse the contribution of adopting techniques and methods specific to gamification to the … Millennials want to be in control of their lives and take active part in processes that involve them. Gamification is one of the …
Persistent link: https://www.econbiz.de/10011833445
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Leadership models in the gamification context : case study
Pereira, João Pedro; Costa, Renato J. Lopes da; … - In: International journal of business and systems research … 15 (2021) 1, pp. 53-67
Persistent link: https://www.econbiz.de/10012506121
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Understanding gamification advertising effectiveness in an s-commerce context : a study in an emerging market
Bang Nguyen Viet; Nguyen Yen Thi Hoang - In: Journal of promotion management : innovations in … 30 (2024) 4, pp. 552-582
Persistent link: https://www.econbiz.de/10014513564
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Is it all a game? : understanding the principles of gamification
Robson, Karen; Plangger, Kirk; Kietzmann, Jan H.; … - In: Business horizons 58 (2015) 4, pp. 411-420
Persistent link: https://www.econbiz.de/10011300887
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Serious games as a means for scientific knowledge transfer : a case from engineering management education
Mettler, Tobias; Pinto, Roberto - In: IEEE transactions on engineering management : EM 62 (2015) 2, pp. 256-265
Persistent link: https://www.econbiz.de/10010528807
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Editorial: Gaming and gamification of pricing
Yeoman, Ian - In: Journal of revenue and pricing management 13 (2014) 3, pp. 163
Persistent link: https://www.econbiz.de/10010384162
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Gamification and the online retail experience
Insley, Victoria; Nunan, Daniel - In: International journal of retail & distribution management 42 (2014) 5, pp. 340-351
Persistent link: https://www.econbiz.de/10010384617
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Gamification and mobile marketing effectiveness
Hofacker, Charles F.; Ruyter, Ko de; Lurie, Nicholas H.; … - In: Journal of interactive marketing : a quarterly … 34 (2016), pp. 25-36
Persistent link: https://www.econbiz.de/10011489465
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Transforming homo economicus into homo ludens : a field experiment on gamification in a utilitarian peer-to-peer trading service
Hamari, Juho - In: Electronic commerce research and applications 12 (2013) 4, pp. 236-245
Persistent link: https://www.econbiz.de/10010504871