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Viet Nam
Vietnam
12
Lieferantenmanagement
4
Supplier relationship management
4
Beziehungsmarketing
3
Relationship marketing
3
Außenhandelssektor
2
Brand image
2
Competitive advantage
2
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2
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2
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1
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Ho Chi Minh City
1
Ho-Chi-Minh-Stadt
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Human resources
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1
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12
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Nguyen, Tho D.
12
Nguyen, Trang T. M.
9
Barrett, Nigel J.
3
Miller, Kenneth E.
1
Nguyen, Mai T. T.
1
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Journal of macromarketing : examining the interactions among markets, marketing, and society
2
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
2
Marketing intelligence & planning
2
Asia Pacific business review
1
Journal of business-to-business marketing
1
Journal of consumer behaviour : an international research review
1
Management research review
1
The learning organization : TLO ; the international journal of critical studies in organizational learning
1
Whither South East Asian management? : the first decade of the new millennium
1
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ECONIS (ZBW)
12
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1
The impact of cultural sensitivity and information exchange on relationship quality
Nguyen, Trang T. M.
;
Nguyen, Tho D.
- In:
Marketing intelligence & planning
32
(
2014
)
7
,
pp. 754-768
Persistent link: https://www.econbiz.de/10010423289
Saved in:
2
Learning to build quality business relationships in export markets : evidence from Vietnamese exporters
Nguyen, Trang T. M.
;
Nguyen, Tho D.
- In:
Whither South East Asian management? : the first decade …
,
(pp. 197-214)
.
2011
Persistent link: https://www.econbiz.de/10008647329
Saved in:
3
Psychological capital, quality of work life, and quality of life of marketers : evidence from Vietnam
Nguyen, Tho D.
;
Nguyen, Trang T. M.
- In:
Journal of macromarketing : examining the interactions …
32
(
2012
)
1
,
pp. 87-95
Persistent link: https://www.econbiz.de/10009513276
Saved in:
4
Firm-specific marketing captial and job satisfaction of marketers : evidence from Vietnam
Nguyen, Tho D.
;
Nguyen, Trang T. M.
- In:
The learning organization : TLO ; the international …
18
(
2011
)
3
,
pp. 251-263
Persistent link: https://www.econbiz.de/10009158282
Saved in:
5
An examination of selected marketing mix elements and brand relationship quality in transition economies : evidence from Vietnam
Nguyen, Tho D.
;
Nguyen, Trang T. M.
- In:
Journal of relationship marketing : innovations & …
10
(
2011
)
1
,
pp. 43-56
Persistent link: https://www.econbiz.de/10009012715
Saved in:
6
The WTO, marketing and innovativeness capabilities of Vietnamese firms
Nguyen, Tho D.
;
Nguyen, Trang T. M.
- In:
Management research review
34
(
2011
)
6
,
pp. 712-726
Persistent link: https://www.econbiz.de/10009247587
Saved in:
7
Enhancing business relationship quality through cultural sensitization
Nguyen, Trang T. M.
;
Nguyen, Tho D.
- In:
Journal of relationship marketing : innovations & …
13
(
2014
)
1
,
pp. 70-87
Persistent link: https://www.econbiz.de/10010357245
Saved in:
8
Learning to build quality business relationships in export markets : evidence from Vietnamese exporters
Nguyen, Trang T. M.
;
Nguyen, Tho D.
- In:
Asia Pacific business review
16
(
2010
)
1/2
,
pp. 203-220
Persistent link: https://www.econbiz.de/10003972721
Saved in:
9
Consumer ethnocentrism, cultural sensitivity, and intention to purchase local products : evidence from Vietnam
Nguyen, Tho D.
;
Nguyen, Trang T. M.
;
Barrett, Nigel J.
- In:
Journal of consumer behaviour : an international …
7
(
2008
)
1
,
pp. 88-100
Persistent link: https://www.econbiz.de/10003693164
Saved in:
10
Place development : attributes and business customer satisfaction in Tien Giang province, Vietnam
Nguyen, Tho D.
- In:
Journal of macromarketing : examining the interactions …
29
(
2009
)
4
,
pp. 384-391
Persistent link: https://www.econbiz.de/10003922598
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1
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