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Investigating electronic word-of-mouth on social media : an eye-tracking approach
Yu, Kang Yang Trevor; Goh, Kim Huat; Kawasaki, Shota - In: Human resource management 61 (2022) 5, pp. 599-616
Persistent link: https://www.econbiz.de/10013468302
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Attracting applicants through the organization's social media page : signaling employer brand personality
Carpentier, Marieke; Van Hoye, Greet; Weijters, Bert - In: Journal of vocational behavior 115 (2019), pp. 1-14
Persistent link: https://www.econbiz.de/10012137613
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Finding meaning in contradiction on employee review sites : effects of discrepant online reviews on job application intentions
Könsgen, Raoul; Schaarschmidt, Mario; Ivens, Stefan; … - In: Journal of interactive marketing : a quarterly … 43 (2018), pp. 165-177
Persistent link: https://www.econbiz.de/10011920098
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Digitizing recruitment and selection of employees in Ghana : a social media network perspective
Abugre, James Baba; Boachie-Ansah, Rhoda - In: Business in Africa in the era of digital technology : …, (pp. 43-61). 2021
Persistent link: https://www.econbiz.de/10012612718
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Recommendation in the age of digital communication : a proposal for Business, Education, Social, Private Life Recommendation Scale (BESP-L) for human resources communication
Uçar, Baris; Solak, Gonca; Göçer, Yaşar; Arslan, Nevzat - In: Journal of HRM - human resource management 25 (2022) 2, pp. 1-12
Persistent link: https://www.econbiz.de/10014253825
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Find the perfect match : the interplay among Facebook, YouTube and LinkedIn on crowdfunding success
Fietkiewicz, Kaja Joanna; Hoffmann, Carina; Lins, Elmar - In: International journal of entrepreneurship and small business 33 (2018) 4, pp. 472-493
Persistent link: https://www.econbiz.de/10011869371
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Analyzing the impact of culture on average time spent on social networking sites
Shneor, Rotem; Efrat, Kalanit - In: Journal of promotion management : JPM 20 (2014) 4, pp. 413-435
Persistent link: https://www.econbiz.de/10010489064
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Perception of Indian consumers towards social media advertisements in Facebook, LinkedIn, YouTube and Twitter
Natarajan, Thamaraiselvan; Balakrishnan, Janarthanan; … - In: International journal of internet marketing and … 8 (2014) 4, pp. 264-284
Persistent link: https://www.econbiz.de/10011349111
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Strategische Onlinekommunikation : theoretische Konzepte und empirische Befunde
Hoffjann, Olaf (ed.); Pleil, Thomas (ed.) - 2015
Persistent link: https://www.econbiz.de/10010425982
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Virales Marketing im Web 2.0 : innovative Ansätze einer interaktiven Kommunikation mit dem Konsumenten
Renker, Laura-Christiane - 2008
Persistent link: https://www.econbiz.de/10003790963