Narrow search
Showing 1 - 10 of 2,936
Cover Image
Online Product Reviews : Is a Finer-Grained Rating Scheme Superior to a Coarser One?
Tunc, Murat M - 2019
Product review platforms in online marketplaces differ with respect to the granularity of product quality information they provide. While some platforms provide a coarse single overall rating for product quality (also referred to as single-dimensional rating scheme), others provide a more...
Persistent link: https://www.econbiz.de/10012900706
Cover Image
The Role of Marketing in Social Media : How Online Consumer Reviews Evolve
Chen, Yubo; Fay, Scott; Wang, Qi - 2014
products and thus facilitate word-of-mouth communication. This paper examines relationships between consumer posting behavior …
Persistent link: https://www.econbiz.de/10014044476
Cover Image
Susceptibility and influence in social media word-of-mouth
Claussen, Jörg; Engelstätter, Benjamin; Ward, Michael R. - 2014
Peer influence through word-of-mouth (WOM) plays an important role in many information systems but identification of causal effects is challenging. We identify causal WOM effects in the empirical setting of game adoption in a social network for gamers by exploiting differences in individuals’...
Persistent link: https://www.econbiz.de/10010467832
Cover Image
Engaging Customers Through Online Participation in Social Networking Sites
Kujur, Fedric - 2017
gratification (U&G) theory to explain why people are actively involved in media usage and interact highly with the communication …
Persistent link: https://www.econbiz.de/10012958816
Cover Image
What Makes Offline Word-of-Mouth More Influential than Online Word-of-Mouth?
Bayraktar, Ahmet - 2016
In this paper, we examine online and offline WOM communication channels in terms of their effectiveness. We explore the … and the quality of communication are the antecedents to the effectiveness of WOM communication channel. Moreover, it … individualist culture use online communication channel more than those in collectivist culture do in order to obtain information …
Persistent link: https://www.econbiz.de/10013003765
Cover Image
Do Your Online Friends Make You Pay? A Randomized Field Experiment on Peer Influence in Online Social Networks - Online E-Companion Appendix
Bapna, Ravi - 2015
Demonstrating compelling causal evidence of the existence and strength of peer to peer influence has become the holy grail of modern research in online social networks. In these networks, it has been consistently demonstrated that user characteristics and behavior tend to cluster both in space...
Persistent link: https://www.econbiz.de/10013032424
Cover Image
Effectiveness of Online Advertising on Social Networking Sites - A Case Study on Facebook
Dutta, Mitun - 2014
The purpose of this dissertation is to investigate and find out the benefits of online advertising on social networking sites such as Facebook in Bangladesh. The mode of advertising and the perspective of Marketing have been changing to reach quick and easily near to customer door. From 1999 to...
Persistent link: https://www.econbiz.de/10013062117
Cover Image
How hotel companies can foster customer sociability behaviour on facebook?
Vaičiukynaitė, Eglė; Gatautis, Rimantas - In: Journal of business economics and management 19 (2018) 4, pp. 630-647
Social network sites (hereinafter, SNSs) have become extremely popular, playing an important role in consumers' every day lives. Empowered by SNSs, the customer becomes more active and spends more time with their family, friends or companies online. Therefore, companies seek to encourage online...
Persistent link: https://www.econbiz.de/10012174909
Cover Image
Tourists' recommendations : WOM becomes digital
Grubor, Aleksandar; Leković, Ksenija; Tomić, Slavica - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 5 (2019) 1, pp. 493-501
Tourism is a sector in which consumers - tourists widely share their opinions, experiences and recommendations. Due to the fact that tourist services cannot be evaluated before the purchase, word-of-mouth has been recognized as an influential factor and a significant resource of information...
Persistent link: https://www.econbiz.de/10012221814
Cover Image
Word-of-mouth in social media : the case of Polish tourist industry
Deszczyński, Bartosz - In: International journal of management and economics 53 (2017) 4, pp. 93-114
statistical and qualitative analysis of online word-of-mouth communication. Its main finding is that even if online marketing is a …
Persistent link: https://www.econbiz.de/10012027004