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~subject:"Virales Marketing"
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Virales Marketing
Electronic Commerce
23,531
E-commerce
20,854
Internet
19,762
Innovationsdiffusion
12,715
Innovation diffusion
12,458
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Online-Handel
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Online retailing
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United States
3,043
Beziehungsmarketing
2,510
Relationship marketing
2,508
Digitalisierung
2,288
Digitization
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Digitale Plattform
1,683
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1,681
EU-Staaten
1,611
EU countries
1,581
SME
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Law, Chun Hung Roberts
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Filieri, Raffaele
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Tan, Yong
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East, Robert
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Law, Rob
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Liu, Yong
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Balaji, M. S.
10
Bilgihan, Anil
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Duan, Wenjing
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Kim, Jong Min
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Li, Hengyun
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Mayzlin, Dina
10
Pelsmacker, Patrick de
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Bigné Alcañiz, J. Enrique
9
Dens, Nathalie
9
Jayawardhena, Chanaka
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Karjaluoto, Heikki
9
Pavlou, Paul A.
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Peres, Renana
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Ranaweera, Chatura
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Romaniuk, Jenni
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Stephen, Andrew T.
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Usman, Osly
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Verlegh, Peeter
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Ye, Qiang
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Yin, Dezhi
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Zhang, Han
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Akram, Umair
8
Chu, Shu-Chuan
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Fan, Weiguo
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Godes, David
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Gu, Bin
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Digital Marketing & eCommerce Conference <3., 2022, Barcelona>
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Digital Marketing & eCommerce Conference <4., 2023, Barcelona>
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Frankfurt School Verlag GmbH
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Haufe-Lexware GmbH & Co. KG
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Information Resources Management Association
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Mahawitthayalai Mahidon / Sathaban Wičhai Prachako̧n lae Sangkhom
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National Health Commission Office
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OECD
1
Springer International Publishing
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Tagung Plattformen - Geschäftsmodelle und Verträge <2017, Bayreuth>
1
Thai Health Promotion Foundation
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Universität Bayreuth
1
Universität Bremen
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Universität Rostock / Wirtschafts- und Sozialwissenschaftliche Fakultät
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Verbraucherpolitik von unten <Veranstaltung> <2019, Berlin>
1
Verlag Dr. Kovač
1
Westfälische Wilhelms-Universität Münster
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Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <10., 2015, Fulda>
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Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <5, 2010, Offenburg>
1
Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <6, 2011, Frankfurt am Main>
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Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <7, 2012, Stuttgart>
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Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <8, 2013, Hamburg>
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Wissenschaftlicher Interdisziplinärer Kongress für Dialogmarketing <9., 2014, Mainz>
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Journal of business research : JBR
184
Journal of retailing and consumer services
122
International journal of hospitality management
99
Tourism management : research, policies, practice
68
Psychology & marketing
61
International journal of internet marketing and advertising : IJIMA
59
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
58
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
54
Information systems research : ISR
53
Journal of marketing communications
52
Journal of hospitality marketing & management
46
International journal of contemporary hospitality management
45
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
45
Journal of travel and tourism marketing
42
Journal of marketing
41
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
41
Electronic commerce research
38
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
35
Journal of management information systems : JMIS
35
Journal of advertising research
34
European journal of marketing : EJM
33
Journal of electronic commerce research : JECR
33
Journal of marketing research : JMR
32
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
32
International journal of advertising : the quarterly review of marketing communications
31
Management science : journal of the Institute for Operations Research and the Management Sciences
31
The journal of services marketing
31
Cogent business & management
29
Journal of internet commerce
29
The journal of product & brand management
29
International journal of advertising : the review of marketing communications
28
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
27
SpringerLink / Bücher
27
International journal of electronic marketing and retailing : IJEMR
26
Journal of marketing management : MM
26
Journal of promotion management : innovations in planning and applied research
26
Asia Pacific journal of marketing and logistics
24
International journal of consumer studies
24
Journal of the Academy of Marketing Science
24
Marketing letters : a journal of research in marketing
24
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ECONIS (ZBW)
4,762
EconStor
5
BASE
1
OLC EcoSci
1
USB Cologne (EcoSocSci)
1
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1
Innovating and diffusing
Internet
commerce through user engagement : an empirical study of massively multiplayer online games
Hung, Chia-Liang
- In:
Innovation: organization & management : IOM
21
(
2019
)
2
,
pp. 317-335
Persistent link: https://www.econbiz.de/10012258012
Saved in:
2
Word-of-mouth and viral marketing activity of the on-line consumer : the role of loyalty chain stages theory
Roy, Sanjit Kumar
;
Butaney, Gul
;
Sekhon, Harjit
; …
- In:
Journal of strategic marketing
22
(
2014
)
6
,
pp. 494-512
Persistent link: https://www.econbiz.de/10010489692
Saved in:
3
Extrinsic versus intrinsic rewards for contributing reviews in an online platform
Khern-am-nuai, Warut
;
Kannan, Karthik
;
Ghasemkhani, Hossein
- In:
Information systems research : ISR
29
(
2018
)
4
,
pp. 871-892
Persistent link: https://www.econbiz.de/10011975881
Saved in:
4
When seeing helps believing : the interactive effects of previews and reviews on e-book purchases
Choi, Angela Aerry
;
Cho, Daegon
;
Yim, Dobin
;
Moon, Jae Yun
- In:
Information systems research : ISR
30
(
2019
)
4
,
pp. 1164-1183
Persistent link: https://www.econbiz.de/10012153318
Saved in:
5
The paradoxes of word of mouth in electronic commerce
Lin, Zhijie
;
Heng, Cheng Suang
- In:
Journal of management information systems : JMIS
32
(
2015
)
4
,
pp. 246-284
Persistent link: https://www.econbiz.de/10011491578
Saved in:
6
Online product reviews : implications for retailers and competing manufacturers
Kwark, Young
;
Chen, Jianqing
;
Raghunathan, Srinivasan
- In:
Information systems research : ISR
25
(
2014
)
1
,
pp. 93-110
Persistent link: https://www.econbiz.de/10010355238
Saved in:
7
The effect of individual online reviews on purchase likelihood
Vana, Prasad
;
Lambrecht, Anja
- In:
Marketing science : the marketing journal of the …
40
(
2021
)
4
,
pp. 708-730
Persistent link: https://www.econbiz.de/10012623403
Saved in:
8
Extremity bias in online reviews : the role of attrition
Brandes, Leif
;
Godes, David
;
Mayzlin, Dina
- In:
Journal of marketing research
59
(
2022
)
4
,
pp. 675-695
Persistent link: https://www.econbiz.de/10013389194
Saved in:
9
Effect of eWOM valence on online retail sales
Roy, Gobinda
;
Datta, Biplab
;
Basu, Rituparna
- In:
Global business review
18
(
2017
)
1
,
pp. 198-209
Persistent link: https://www.econbiz.de/10011665456
Saved in:
10
Impact of live chat on purchase in electronic markets : the moderating role of information cues
Tan, Xue
;
Wang, Youwei
;
Tan, Yong
- In:
Information systems research : ISR
30
(
2019
)
4
,
pp. 1248-1271
Persistent link: https://www.econbiz.de/10012153335
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