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Das Potenzial von Kundenbeteiligung im Web-2.0-Online-Shop : Produktbewertungen als Kernfaktor des "Consumer-Generated-Marketing"
Haug, Kathrin; Küper, Jérémy - In: Web-Exzellenz im E-Commerce : Innovation und …, (pp. 115-133). 2010
Persistent link: https://www.econbiz.de/10003955851
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Estimating contagion on the Internet : evidence from the diffusion of digital/information products
Chandrashekaran, Murali; Grewal, Rajdeep; Mehta, Raj - In: Journal of interactive marketing : a quarterly … 24 (2010) 1, pp. 1-13
Persistent link: https://www.econbiz.de/10003958493
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Understanding Chinese users' preference for domestic over foreign internet services
Oh, Lih-bin; Zhang, Yao - In: Journal of international consumer marketing 22 (2010) 3, pp. 227-243
Persistent link: https://www.econbiz.de/10003995594
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Helpful or unhelpful : a linear approach for ranking product reviews
Zhang, Richong; Tran, Thomas - In: Journal of electronic commerce research : JECR 11 (2010) 3, pp. 220-230
Persistent link: https://www.econbiz.de/10008841297
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Why pass on viral messages? : Because they connect emotionally
Dobele, Angela; Lindgreen, Adam; Beverland, Michael; … - In: Business horizons 50 (2007) 4, pp. 291-304
Persistent link: https://www.econbiz.de/10003494728
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The effect of on-line consumer reviews on consumer purchasing intention : the moderating role of involvement
Park, Do-Hyung; Lee, Jumin; Han, Ingoo - In: International journal of electronic commerce : IJEC 11 (2007) 4, pp. 125-148
Persistent link: https://www.econbiz.de/10003505779
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The effect of signal quality and contiguous word of mouth on customer acquisition for a video-on-demand service
Nam, Sungjoon; Manchanda, Punjeet; Chintagunta, Pradeep K. - In: Marketing science : the marketing journal of the … 29 (2010) 4, pp. 690-700
Persistent link: https://www.econbiz.de/10008652621
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Consumers' intentions to remain loyal to online reputation systems
Wang, Hui-chih; Doong, Her-sen; Foxall, Gordon R. - In: Psychology & marketing 27 (2010) 9, pp. 887-897
Persistent link: https://www.econbiz.de/10008652668
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A study on implicit feedback in multicriteria e-commerce recommender system
Palanivel, K.; Sivakumar, Ranjini - In: Journal of electronic commerce research : JECR 11 (2010) 2, pp. 140-156
Persistent link: https://www.econbiz.de/10008653623
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Integrating experience, advertising, and electronic word of mouth
Jones, Scott A.; Aiken, K. Damon; Boush, David M. - In: Journal of internet commerce 8 (2009) 3/4, pp. 246-267
Persistent link: https://www.econbiz.de/10003941396