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~subject:"Virales Marketing"
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Virales Marketing
Tourism
96
Tourismus
91
Hotel industry
88
Hotellerie
88
Consumer behaviour
55
Konsumentenverhalten
55
Tourism industry
49
Tourismuswirtschaft
49
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48
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48
Bibliometrics
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Hong Kong
41
Hongkong
41
Social Web
38
Social web
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Gastgewerbe
33
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Internet marketing
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Online-Marketing
33
Tourism marketing
33
Tourismusmarketing
33
Viral marketing
30
Online retailing
29
Online-Handel
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E-commerce
27
Electronic Commerce
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Tourism research
25
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Website
25
China
23
Customer satisfaction
22
International tourism
22
Internationaler Tourismus
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Kundenzufriedenheit
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Dienstleistungsqualität
21
Service quality
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Data mining
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English
30
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Law, Chun Hung Roberts
18
Law, Rob
11
Ye, Qiang
8
Liang, Sai
5
Au, Norman
4
Ayeh, Julian K.
4
Schuckert, Markus
4
Fong, Lawrence Hoc Nang
3
Gong, Caiyan
2
Li, Gang
2
Liu, Xianwei
2
Vu, Huy Quan
2
Yijun, Li
2
Chan, Irene Cheng Chu
1
Choi, Youngjoon
1
Chow, Cheris W. C.
1
Deng, Lingfei
1
Gu, Bin
1
Guo, Xiao
1
Guo, Xiaoshu
1
Hu, Mingming
1
Huang, GuoQiong Ivanka
1
Ip, Crystal
1
Ki, Tang Pui
1
King, Brian
1
Lam, Long W.
1
Lee, Hee
1
Lee, Hee Andy
1
Lei, Soey Sut Ieng
1
Li, Chunhong
1
Li, Hengyun
1
Li, Huiying
1
Li, Shi
1
Li, Xin
1
Liu, Jianwei
1
Lu, Qi
1
Ma, Yao
1
Mehraliyev, Fuad
1
Murphy, Jamie
1
Muskat, Birgit
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International journal of hospitality management
9
Journal of travel and tourism marketing
4
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
4
International journal of contemporary hospitality management
3
Tourism management : research, policies, practice
3
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
2
Journal of hospitality marketing & management
2
Information and communication technologies in tourism 2013 : proceedings of the international conference in Innsbruck, Austria, January 22 - 25, 2013
1
International journal of services technology and management
1
Journal of electronic commerce research : JECR
1
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ECONIS (ZBW)
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1
Expert online review platforms : interactions between specialization, experience, and user power
Mehraliyev, Fuad
;
Choi, Youngjoon
;
King, Brian
- In:
Journal of travel research : a quarterly publication of …
60
(
2021
)
2
,
pp. 384-400
Persistent link: https://www.econbiz.de/10012425314
Saved in:
2
Investigating cross-national heterogeneity in the adoption of online hotel reviews
Ayeh, Julian K.
;
Au, Norman
;
Law, Chun Hung Roberts
- In:
International journal of hospitality management
55
(
2016
),
pp. 142-153
Persistent link: https://www.econbiz.de/10011498016
Saved in:
3
Assessing hotel-related smartphone apps using online reviews
Wang, Dan
;
Xiang, Zheng
;
Law, Chun Hung Roberts
;
Ki, …
- In:
Journal of hospitality marketing & management
25
(
2016
)
3/4
,
pp. 291-313
Persistent link: https://www.econbiz.de/10011499209
Saved in:
4
Hospitality and tourism online reviews : recent trends and future directions
Schuckert, Markus
;
Liu, Xianwei
;
Law, Chun Hung Roberts
- In:
Journal of travel and tourism marketing
32
(
2015
)
5/6
,
pp. 608-621
Persistent link: https://www.econbiz.de/10011386932
Saved in:
5
A segmentation of online reviews by language groups : how English and non-English speakers rate hotels differently
Schuckert, Markus
;
Liu, Xianwei
;
Law, Chun Hung Roberts
- In:
International journal of hospitality management
48
(
2015
),
pp. 143-149
Persistent link: https://www.econbiz.de/10011341593
Saved in:
6
The effect of online reviews on hotel booking intention : the role of reader-reviewer similarity
Chan, Irene Cheng Chu
;
Lam, Long W.
;
Chow, Cheris W. C.
; …
- In:
International journal of hospitality management
66
(
2017
),
pp. 54-65
Persistent link: https://www.econbiz.de/10011810940
Saved in:
7
The influence of online reviews to online hotels booking intentions
Zhao, Xinyuan
;
Wang, Liang
;
Guo, Xiao
;
Law, Chun Hung …
- In:
International journal of contemporary hospitality management
27
(
2015
)
6
,
pp. 1343-1364
Persistent link: https://www.econbiz.de/10011403403
Saved in:
8
The impact of online user reviews on hotel room sales
Ye, Qiang
;
Law, Rob
;
Gu, Bin
- In:
International journal of hospitality management
28
(
2009
)
1
,
pp. 180-182
Persistent link: https://www.econbiz.de/10003799073
Saved in:
9
The impact of e-word-of-mouth on the online popularity of restaurants : a comparison of consumer reviews and editor reviews
Zhang, Ziqiong
;
Ye, Qiang
;
Law, Rob
;
Yijun, Li
- In:
International journal of hospitality management
29
(
2010
)
4
,
pp. 694-700
Persistent link: https://www.econbiz.de/10008758172
Saved in:
10
Profiling the users of travel websites for planning and online experience sharing
Ip, Crystal
;
Lee, Hee
;
Law, Rob
- In:
Journal of hospitality & tourism research : JHTR ; the …
36
(
2012
)
3
,
pp. 418-426
Persistent link: https://www.econbiz.de/10009578321
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