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~subject:"Virales Marketing"
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Virales Marketing
Consumer behaviour
26
Konsumentenverhalten
26
Brand image
14
Holiday behaviour
14
Innovation
14
Markenimage
14
Tourism industry
14
Tourismuswirtschaft
14
Urlaubsverhalten
14
Creativity
12
Gastronomie
12
Kreativität
12
Restaurant industry
12
Customer satisfaction
11
Brand management
10
Dienstleistungsqualität
10
Kundenzufriedenheit
10
Markenführung
10
Service quality
10
Tourism
9
Knowledge management
8
Taiwan
8
Tourismus
8
Wissensmanagement
8
Beziehungsmarketing
7
Knowledge transfer
7
Relationship marketing
7
Social Web
7
Social web
7
Tourism marketing
7
Tourismusmarketing
7
Viral marketing
7
Wissenstransfer
7
Cultural heritage
6
Innovation management
6
Innovationsmanagement
6
Kulturgüter
6
Business network
5
Emotion
5
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7
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English
7
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Liu, Chih-Hsing
5
Ruan, Wen-Qi
3
Zhang, Shu-Ning
3
Li, Yong-Quan
2
Chiu, Su-Chin
1
Chou, Sheng-Fang
1
Deng, Fang
1
Horng, Jeou-Shyan
1
Lee, Tingko
1
Lee, Wei-Long
1
Li, Rui
1
Ng, Yen-Ling
1
Tseng, Tzu-Wen
1
Tu, Jin-Hua
1
Wang, Mei-Yu
1
Yu, Tai-Yi
1
Zhou, Yan
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Journal of air transport management
2
Journal of retailing and consumer services
2
Journal of hospitality marketing & management
1
Tourism management : research, policies, practice
1
Tourism review
1
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ECONIS (ZBW)
7
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1
A study on China's time-honored catering brands : achieving new inheritance of traditional brands
Zhang, Shu-Ning
;
Li, Yong-Quan
;
Liu, Chih-Hsing
;
Ruan, …
- In:
Journal of retailing and consumer services
58
(
2021
),
pp. 1-14
Persistent link: https://www.econbiz.de/10012431131
Saved in:
2
Sentiment mining of online reviews of peer-to-peer accommodations : customer emotional heterogeneity and its influencing factors
Li, Rui
;
Li, Yong-Quan
;
Ruan, Wen-Qi
;
Zhang, Shu-Ning
; …
- In:
Tourism management : research, policies, practice
96
(
2023
),
pp. 1-13
Persistent link: https://www.econbiz.de/10013554999
Saved in:
3
Negative tourism rumors towards user online citizenship behavior : the differential influence of correction sources
Ruan, Wen-Qi
;
Deng, Fang
;
Zhang, Shu-Ning
;
Zhou, Yan
- In:
Tourism review
79
(
2024
)
2
,
pp. 408-427
Persistent link: https://www.econbiz.de/10014512276
Saved in:
4
The influence of tourists' expectations on purchase intention : linking marketing strategy for low-cost airlines
Chiu, Su-Chin
;
Liu, Chih-Hsing
;
Tu, Jin-Hua
- In:
Journal of air transport management
53
(
2016
),
pp. 226-234
Persistent link: https://www.econbiz.de/10011546530
Saved in:
5
The multiple effects of service innovation and quality on transitional and electronic word-of-mouth in predicting customer behaviour
Lee, Wei-Long
;
Liu, Chih-Hsing
;
Tseng, Tzu-Wen
- In:
Journal of retailing and consumer services
64
(
2022
),
pp. 1-10
Persistent link: https://www.econbiz.de/10013209505
Saved in:
6
Service quality and price perception of service : influence on word-of-mouth and revisit intention
Liu, Chih-Hsing
;
Lee, Tingko
- In:
Journal of air transport management
52
(
2016
),
pp. 42-54
Persistent link: https://www.econbiz.de/10011602624
Saved in:
7
Antecedents and consequences of new technology application behavior on word of mouth : the moderating roles of perceived interactivity
Liu, Chih-Hsing
;
Horng, Jeou-Shyan
;
Chou, Sheng-Fang
; …
- In:
Journal of hospitality marketing & management
31
(
2022
)
7
,
pp. 872-898
Persistent link: https://www.econbiz.de/10013357143
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