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eWOM on travel agency selection : specialized versus private label
Bigné Alcañiz, J. Enrique; Caplliure, Eva-María; … - In: Psychology & marketing 33 (2016) 12, pp. 1046-1053
Persistent link: https://www.econbiz.de/10011627264
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The role of social motivations, ability, and opportunity in online know-how exchanges : evidence from the airline services industry
Bigné Alcañiz, J. Enrique; Ruiz Mafe, Carla; Andreu, Luisa - In: Service business 9 (2015) 2, pp. 209-232
Persistent link: https://www.econbiz.de/10011296061
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Pictorial content, sequence of conflicting online reviews and consumer decision-making : the stimulus-organism-response model revisited
Bigné Alcañiz, J. Enrique; Chatzipanagiotou, Kalliopi; … - In: Journal of business research : JBR 115 (2020), pp. 403-416
Persistent link: https://www.econbiz.de/10012272095
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Does social climate influence positive eWOM? : a study of heavy-users of online communities
Ruiz Mafe, Carla; Bigné Alcañiz, J. Enrique; Sanz … - In: Business research quarterly : BRQ 21 (2018) 1, pp. 26-38
Persistent link: https://www.econbiz.de/10011989522
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The value of marketer-generated content on social network sites : media antecedents and behavioral responses
Martínez-Navarro, Jesús; Bigné Alcañiz, J. Enrique - In: Journal of electronic commerce research : JECR 18 (2017) 1, pp. 52-72
Persistent link: https://www.econbiz.de/10011669612
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What drives the helpfulness of online reviews? : a deep learning study of sentiment analysis, pictorial content and reviewer expertise for mature destinations
Bigné Alcañiz, J. Enrique; Ruiz Mafe, Carla; Cuenca, … - In: Journal of destination marketing & management 20 (2021), pp. 1-10
Persistent link: https://www.econbiz.de/10012588607
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Visual attention paid to negative comments in cause-related posts : visual style and emotionality matter
Badenes-Rocha, Alberto; Bigné Alcañiz, J. Enrique; … - In: International journal of advertising : the review of … 41 (2022) 8, pp. 1454-1476
Persistent link: https://www.econbiz.de/10013484601
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How visual attention to social media cues impacts visit intention and liking expectation for restaurants
Simonetti, Aline; Bigné Alcañiz, J. Enrique - In: International journal of contemporary hospitality management 34 (2022) 6, pp. 2049-2070
Persistent link: https://www.econbiz.de/10013412516
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Sponsored consumer-generated advertising in the digital era : what prompts individuals to generate video ads and what creative strategies do they adopt?
Martínez-Navarro, Jesús; Bigné Alcañiz, J. Enrique - In: International journal of advertising : the review of … 41 (2022) 4, pp. 623-654
Persistent link: https://www.econbiz.de/10013209384