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~subject:"Virtual reality"
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Virtual reality
Consumer behaviour
30
Konsumentenverhalten
30
Relationship marketing
19
Beziehungsmarketing
18
Dienstleistungsqualität
12
Innovation
12
Service quality
12
Dienstleistungssektor
9
Service industry
9
Social Web
9
Social web
9
marketing
9
Customer satisfaction
8
Kundenzufriedenheit
8
Customer integration
7
Innovation management
7
Innovationsmanagement
7
Kundenintegration
7
Lieferantenmanagement
6
Supplier relationship management
6
Virtuelle Realität
6
Internet marketing
5
Online-Marketing
5
Artificial intelligence
4
Augmented reality
4
Betriebliche Wertschöpfung
4
Customer service
4
Customer value
4
E-commerce
4
Electronic Commerce
4
Kundenservice
4
Kundenwert
4
Netherlands
4
New product development
4
Niederlande
4
Online retailing
4
Online-Handel
4
Produktentwicklung
4
USA
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English
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Ruyter, Ko de
6
Chylinski, Mathew
5
Heller, Jonas
5
Mahr, Dominik
5
Hilken, Tim
4
Keeling, Debbie I.
3
Keeling, Debbie Isobel
2
Wetzels, Martin
2
Jessen, Alexander
1
Köhler, Clemens F.
1
Mathies, Christine
1
Papez, Maja Golf
1
Patterson, Paul G.
1
Piyathasanan, Bhuminan
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Rohm, Andrew J.
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Ruyter, Kode
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Australasian marketing journal
1
Business horizons
1
International journal of electronic commerce : IJEC
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Journal of business research : JBR
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Journal of marketing
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Journal of retailing
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Psychology & marketing
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ECONIS (ZBW)
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1
Return on interactivity : the impact of online agents on newcomer adjustment
Köhler, Clemens F.
;
Rohm, Andrew J.
;
Ruyter, Ko de
; …
- In:
Journal of marketing
75
(
2011
)
2
,
pp. 93-108
Persistent link: https://www.econbiz.de/10008935841
Saved in:
2
A hierarchical model of virtual experience and its influences on the perceived value and loyalty of customers
Piyathasanan, Bhuminan
;
Mathies, Christine
;
Wetzels, Martin
- In:
International journal of electronic commerce : IJEC
19
(
2014/2015
)
2
,
pp. 126-158
Persistent link: https://www.econbiz.de/10011433898
Saved in:
3
Let me imagine that for you : transforming the retail frontline through augmenting customer mental imagery ability
Heller, Jonas
;
Chylinski, Mathew
;
Ruyter, Ko de
;
Mahr, …
- In:
Journal of retailing
95
(
2019
)
2
,
pp. 94-114
Persistent link: https://www.econbiz.de/10012102953
Saved in:
4
The playground effect : how augmented reality drives creative customer engagement
Jessen, Alexander
;
Hilken, Tim
;
Chylinski, Mathew
; …
- In:
Journal of business research : JBR
116
(
2020
),
pp. 85-98
Persistent link: https://www.econbiz.de/10012257546
Saved in:
5
Augmented reality marketing : a technology-enabled approach to situated customer experience
Chylinski, Mathew
;
Heller, Jonas
;
Hilken, Tim
;
Keeling, …
- In:
Australasian marketing journal
28
(
2020
)
4
,
pp. 374-384
Persistent link: https://www.econbiz.de/10012429505
Saved in:
6
How to strategically choose or combine augmented and virtual reality for improved online experiential retailing
Hilken, Tim
;
Chylinski, Mathew
;
Keeling, Debbie I.
; …
- In:
Psychology & marketing
39
(
2022
)
3
,
pp. 495-507
Persistent link: https://www.econbiz.de/10012817124
Saved in:
7
Embracing falsity through the metaverse : the case of synthetic customer experiences
Papez, Maja Golf
;
Heller, Jonas
;
Hilken, Tim
; …
- In:
Business horizons
65
(
2022
)
6
,
pp. 739-749
Persistent link: https://www.econbiz.de/10013438536
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