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A hierarchical model of virtual experience and its influences on the perceived value and loyalty of customers

Piyathasanan, Bhuminan; Mathies, Christine; Wetzels, Martin - In: International journal of electronic commerce : IJEC 19 (2014/2015) 2, pp. 126-158

Persistent link: https://www.econbiz.de/10011433898

Return on interactivity : the impact of online agents on newcomer adjustment

Köhler, Clemens F.; Rohm, Andrew J.; Ruyter, Ko de; … - In: Journal of marketing 75 (2011) 2, pp. 93-108

Persistent link: https://www.econbiz.de/10008935841

It's a brand new world : teaching brand management in virtual environments

Belei, Nina; Noteborn, Gwen; Ruyter, Ko de - In: The journal of brand management : an international journal 18 (2010/11) 8, pp. 611-623

Persistent link: https://www.econbiz.de/10009232997

How to strategically choose or combine augmented and virtual reality for improved online experiential retailing

Hilken, Tim; Chylinski, Mathew; Keeling, Debbie I.; … - In: Psychology & marketing 39 (2022) 3, pp. 495-507

Persistent link: https://www.econbiz.de/10012817124

The playground effect : how augmented reality drives creative customer engagement

Jessen, Alexander; Hilken, Tim; Chylinski, Mathew; … - In: Journal of business research : JBR 116 (2020), pp. 85-98

Persistent link: https://www.econbiz.de/10012257546

Let me imagine that for you : transforming the retail frontline through augmenting customer mental imagery ability

Heller, Jonas; Chylinski, Mathew; Ruyter, Ko de; Mahr, … - In: Journal of retailing 95 (2019) 2, pp. 94-114

Persistent link: https://www.econbiz.de/10012102953

What's mine is a hologram? : how shared augmented reality augments psychological ownership

Carrozzi, Amelia; Chylinski, Mathew; Heller, Jonas; … - In: Journal of interactive marketing : a quarterly … 48 (2019), pp. 71-88

Persistent link: https://www.econbiz.de/10012129485

GOSIP in Cyberspace : Conceptualization and Scale Development for General Online Social Interaction Propensity

Blazevic, Vera - 2016

The interactive nature of the Internet has boosted online communication for both social and business purposes. However, individual consumers differ in their predisposition to interact online with others. Whereas an impressive stream of research has investigated media interactivity, the existence...

Persistent link: https://www.econbiz.de/10013000978