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The BYOB of wine phenomenon of consumers in the Australian licensed on-premise foodservice sector
Bruwer, Johan; Nam, Kyung-hwa - In: International journal of hospitality management 29 (2010) 1, pp. 83-91
Persistent link: https://www.econbiz.de/10003964088
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Consumer behaviour and sensory preference differences : implications for wine product marketing
Bruwer, Johan; Saliba, Anthony; Miller, Bernadette - In: The journal of consumer marketing 28 (2011) 1, pp. 5-18
Persistent link: https://www.econbiz.de/10009009749
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Wine product involvement and consumers' BYOB behaviour in the South Australian on-premise market
Bruwer, Johan; Huang, Jieshan - In: Asia Pacific journal of marketing and logistics 24 (2012) 3, pp. 461-481
Persistent link: https://www.econbiz.de/10009577070
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The underlying motivations of Chinese wine consumer behaviour
Somogyi, Simon; Li, Elton; Johnson, Trent; Bruwer, Johan; … - In: Asia Pacific journal of marketing and logistics 23 (2011) 4, pp. 473-485
Persistent link: https://www.econbiz.de/10009382070
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Consumption dynamics and demographics of Canadian wine consumers : retailing insights from the tasting room channel
Bruwer, Johan; Lesschaeve, Isabelle; Campbell, Benjamin L. - In: Journal of retailing and consumer services 19 (2012) 1, pp. 45-58
Persistent link: https://www.econbiz.de/10009507904
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Country-of-origin (COO) brand preferences and associated knowledge levels of Japanese wine consumers
Bruwer, Johan; Buller, Courtney - In: The journal of product & brand management 21 (2012) 5, pp. 307-316
Persistent link: https://www.econbiz.de/10009625090
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BYOB as a risk reduction strategy (RRS) for wine consumers in Australian on-premise foodservice sector : exploratory insights
Bruwer, Johan; Rawbone-Viljoen, Christopher - In: International journal of hospitality management 32 (2013), pp. 21-30
Persistent link: https://www.econbiz.de/10009717683
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Wine choice and drivers of consumption explored in relation to generational cohorts and methodology
MacDonald, Jasmine B.; Saliba, Anthony J.; Bruwer, Johan - In: Journal of retailing and consumer services 20 (2013) 3, pp. 349-357
Persistent link: https://www.econbiz.de/10009759776
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Domain-specific consumer involvement in the US wine market
Montgomery, Ingvill Kaasin; Bruwer, Johan - In: Journal of food products marketing 19 (2013) 5, pp. 439-462
Persistent link: https://www.econbiz.de/10010226810
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Region-of-origin (COO) certification as marketing strategy in the South African wine market
Engelbrecht, Josias A.; Herbst, Frikkie; Bruwer, Johan - In: International journal of wine business research : IJWBR 26 (2014) 2, pp. 139-162
Persistent link: https://www.econbiz.de/10010387275