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Wein
Consumer behaviour
88
Konsumentenverhalten
75
Wine
49
Australia
40
Weinbau
31
Wine industry
31
Australien
30
Advertising effects
22
Werbewirkung
22
Wines
18
Fernsehwerbung
17
Television advertising
17
Brand management
16
Tourism
16
Advertising
15
Designation of origin
15
Herkunftsbezeichnung
15
Markenführung
15
Werbung
15
Internet marketing
14
Online-Marketing
14
Brand image
13
Market segmentation
13
Tourismus
13
USA
13
Holiday behaviour
12
United States
12
Urlaubsverhalten
12
Gastronomie
11
Restaurant industry
11
Markenimage
10
Marktsegmentierung
10
Perception
9
United Kingdom
9
Brand
8
Großbritannien
8
Japan
8
Markenartikel
8
Tourism marketing
8
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15
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14
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34
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1
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1
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English
49
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Bruwer, Johan
46
Cohen, Justin
8
Li, Elton
6
Buller, Courtney
5
Saliba, Anthony
4
Lockshin, Larry
3
Lockshin, Lawrence S.
3
Alant, Karin
2
Famularo, Biagio
2
Gross, Michael J.
2
Herbst, Frikkie
2
Huang, Jieshan
2
Kelley, Kathleen
2
Lesschaeve, Isabelle
2
Rawbone-Viljoen, Christopher
2
Bastian, Susan
1
Burrows, Nicole
1
Campbell, Benjamin L.
1
Chaumont, Sylvia
1
Chen, Xiaoyu
1
Coode, Michael
1
Corsi, Armando
1
Corsi, Armando Maria
1
Cosri, Armando Maria
1
Disegna, Marta
1
Driesener, Carl
1
Engelbrecht, Josias A.
1
Fong, Miranda
1
Goodman, Steve
1
Hirche, Martin
1
Huang, Ava
1
Hyde, Jeffrey
1
Johnson, Ray
1
Johnson, Trent
1
Kidd, Martin
1
Lacey, Stephen
1
Lee, Hong Chul
1
Lee, Richard
1
Louviere, Jordan J.
1
MacDonald, Jasmine B.
1
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Tourism analysis : an interdisciplinary tourism & hospitality journal
6
Asia Pacific journal of marketing and logistics
5
International journal of hospitality management
4
International journal of wine business research : IJWBR
4
Journal of retailing and consumer services
3
Agrekon
1
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
International journal of business and globalisation : IJBG
1
International journal of event and festival management
1
Journal of food products marketing
1
Journal of international consumer marketing
1
The international review of retail, distribution and consumer research
1
The journal of consumer marketing
1
The journal of product & brand management
1
The wine value chain in China : consumers, marketing and the wider world
1
Tourism and hospitality research : THR
1
Wine Economics and Policy
1
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ECONIS (ZBW)
49
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11
The BYOB of wine phenomenon of consumers in the Australian licensed on-premise foodservice sector
Bruwer, Johan
;
Nam, Kyung-hwa
- In:
International journal of hospitality management
29
(
2010
)
1
,
pp. 83-91
Persistent link: https://www.econbiz.de/10003964088
Saved in:
12
Consumer behaviour and sensory preference differences : implications for wine product marketing
Bruwer, Johan
;
Saliba, Anthony
;
Miller, Bernadette
- In:
The journal of consumer marketing
28
(
2011
)
1
,
pp. 5-18
Persistent link: https://www.econbiz.de/10009009749
Saved in:
13
Wine product involvement and consumers' BYOB behaviour in the South Australian on-premise market
Bruwer, Johan
;
Huang, Jieshan
- In:
Asia Pacific journal of marketing and logistics
24
(
2012
)
3
,
pp. 461-481
Persistent link: https://www.econbiz.de/10009577070
Saved in:
14
The underlying motivations of Chinese wine consumer behaviour
Somogyi, Simon
;
Li, Elton
;
Johnson, Trent
;
Bruwer, Johan
; …
- In:
Asia Pacific journal of marketing and logistics
23
(
2011
)
4
,
pp. 473-485
Persistent link: https://www.econbiz.de/10009382070
Saved in:
15
Consumption dynamics and demographics of Canadian wine consumers : retailing insights from the tasting room channel
Bruwer, Johan
;
Lesschaeve, Isabelle
;
Campbell, Benjamin L.
- In:
Journal of retailing and consumer services
19
(
2012
)
1
,
pp. 45-58
Persistent link: https://www.econbiz.de/10009507904
Saved in:
16
Country-of-origin (COO) brand preferences and associated knowledge levels of Japanese wine consumers
Bruwer, Johan
;
Buller, Courtney
- In:
The journal of product & brand management
21
(
2012
)
5
,
pp. 307-316
Persistent link: https://www.econbiz.de/10009625090
Saved in:
17
BYOB as a risk reduction strategy (RRS) for wine consumers in Australian on-premise foodservice sector : exploratory insights
Bruwer, Johan
;
Rawbone-Viljoen, Christopher
- In:
International journal of hospitality management
32
(
2013
),
pp. 21-30
Persistent link: https://www.econbiz.de/10009717683
Saved in:
18
Wine choice and drivers of consumption explored in relation to generational cohorts and methodology
MacDonald, Jasmine B.
;
Saliba, Anthony J.
;
Bruwer, Johan
- In:
Journal of retailing and consumer services
20
(
2013
)
3
,
pp. 349-357
Persistent link: https://www.econbiz.de/10009759776
Saved in:
19
Domain-specific consumer involvement in the US wine market
Montgomery, Ingvill Kaasin
;
Bruwer, Johan
- In:
Journal of food products marketing
19
(
2013
)
5
,
pp. 439-462
Persistent link: https://www.econbiz.de/10010226810
Saved in:
20
Region-of-origin (COO) certification as marketing strategy in the South African wine market
Engelbrecht, Josias A.
;
Herbst, Frikkie
;
Bruwer, Johan
- In:
International journal of wine business research : IJWBR
26
(
2014
)
2
,
pp. 139-162
Persistent link: https://www.econbiz.de/10010387275
Saved in:
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