literature and applying a novel, mixed-methods approach to examine the under-researched wine industry transformation towards open … methodology and multiple sources. The sample included 572 wineries from all 13 German wine regions with website text data and … as wine brand image. It revealed word-price clusters of brand identity and image. The results offer insights into …

Wine Influencers (WIs) represent a new type of independent third party endorsers that are progressively establishing …-findings within specific relationships established during discussions: advice from Wine Influencers and generalized reciprocity in …-to-peer relationship development through recommendation; development of trust established through online relationships; wine influencer …

Today, the wine business can benefit significantly from the advantages of online sales and the use of social media …. However, while the online wine business is growing and the number of online buyers is increasing in Hungary, the impact of … profitability. For this reason, the top 12 Hungarian online wine shops were analyzed. The results revealed that the Hungarian online …

line and geographical location. Further, for complex products such as wine, with specific consideration of higher price …

Globalisation, the Internet and social media have changed the kind of actors with influence in the wine industry and … most prestigious experts in the world of wine are the Masters of Wine (MW). Although initially devoted to international … reputation as an accredited expert in the wine industry, giving more influential space on Twitter to consumers and amateurs. …