Werbung ist auf fast allen Konsumgütermärkten von grosser Bedeutung. Dabei lässt sich nur einem geringen Teil der … Werbung ein informativer Charakter zuschreiben. Angesichts dessen überrascht es, dass in der industrieökonomischen Literatur … das Thema "suggestive Werbung" im Gegensatz zur "informativen Werbung" nur eine untergeordnete Rolle spielt. Zwar sind die …

We analyze how alternative consumer data handling regimes affect the welfare of consumers, advertising firms, and an … intermediary Ad exchange in the context of targeted advertising. We find that the collection and use of consumer data for targeting … share with advertising firms only a subset of consumer data, maximizing its profits at their cost. In situations where the …

We formally model direct to consumer advertising (DTCA) of prescription drugs and examine factors that determine a … perspective there can be too much or too little private investment in advertising. Welfare is more likely to increase when the …

We formally model direct to consumer advertising (DTCA) of prescription drugs and examine factors that determine a … perspective there can be too much or too little private investment in advertising. Welfare is more likely to increase when the …

The welfare implications of direct-to-consumer advertising (DTCA) have garnered considerable attention and are … complicated since the consumer delegates some decision-making authority to the physician, who is exposed to advertising as well … roles of physician advertising on the choice of the drug …