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Global Advertising in a Cultural Context.
Milenkovic, Mirjana - 2009 - 1st ed.
Mirjana Milenkovic examines the specifics of different national cultures and their implications for global advertising … advertising becomes clear. The perception of advertising is greatly influenced by the respective culture and its members … illustrations Global Advertising in a Cultural Context gives an insight into the specifics of worldwide advertising and the …
Persistent link: https://www.econbiz.de/10012688943
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Sponsoring : Bedeutung, Wirkung und Kontrollmöglichkeiten
Walliser, Björn - 1995
Persistent link: https://www.econbiz.de/10000545372
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Werbemittelgestaltung im vorökonomischen Werbewirkungsprozeß : metaanalytische Befunde
Mäßen, Andrea - 1998
Persistent link: https://www.econbiz.de/10000978600
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The subjectivity of segmentation and the segmentation of subjectivity
Sturdy, Andrew - In: Constituting managements : markets, meanings, and identities, (pp. 73-96). 1996
Persistent link: https://www.econbiz.de/10001292971
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Bundling im Marketing : Potentiale - Strategien - Käuferverhalten
Priemer, Verena M. - 2000
Persistent link: https://www.econbiz.de/10001401277
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International advertising and communication : current insights and empirical findings
Diehl, Sandra (ed.); Terlutter, Ralf (contributor) - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003323180
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Perspektiven der internationalen Kommunikationspolitik : von der Standardisierung zur Integration
Schwarz-Musch, Alexander - 2003 - 1. Aufl
Persistent link: https://www.econbiz.de/10001741346
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Asymmetrische Information und Werbung
Lehmann, Erik - 1999
Persistent link: https://www.econbiz.de/10001395993
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Ausgewählte Handlungsfelder
Korff, Wilhelm (contributor) - 1999
Persistent link: https://www.econbiz.de/10001407958