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41
Ist die Pionierrolle ein Erfolgsfaktor? : Eine kritische Analyse der empirischen Forschungsergebnisse
Clement, Michel
- In:
Journal of business economics : JBE
68
(
1998
)
2
,
pp. 205-226
Persistent link: https://www.econbiz.de/10001233371
Saved in:
42
Internationale Kommunikationspolitik für Investitionsgüter
Schnauffer, Rainer
-
1999
Persistent link: https://www.econbiz.de/10000998204
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43
Strategische Optionen im Marketing : durch Kompetenz und Kundennähe zu Konkurrenzvorteilen
Dichtl, Erwin
-
1994
-
3., neubearb. Aufl
Persistent link: https://www.econbiz.de/10000900969
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44
Development, management and governance of relationships : 1996 International Conference on Relationship Marketing ; [March 29 - 31, 1996, Berlin]
Sheth, Jagdish N.
(
contributor
); …
-
1996
Persistent link: https://www.econbiz.de/10000984485
Saved in:
45
The subjectivity of segmentation and the segmentation of subjectivity
Sturdy, Andrew
- In:
Constituting managements : markets, meanings, and identities
,
(pp. 73-96)
.
1996
Persistent link: https://www.econbiz.de/10001292971
Saved in:
46
Globales After-Sales-Marketing in der Automobilindustrie : Perspektiven der Komponentenzulieferer
Wieandt, Axel
;
Zimmermann, Martin
- In:
Automobilmarktforschung : Nutzenorientierung von …
,
(pp. 157-169)
.
1996
Persistent link: https://www.econbiz.de/10001293675
Saved in:
47
Wettbewerbsvorteile durch strategisches Marketing
Steinbach, Ralf F.
- In:
Herausforderungen für das Marketing in Forschung und …
,
(pp. 49-81)
.
1996
Persistent link: https://www.econbiz.de/10001293905
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48
Strategic loyalty management : some reflactions regarding customer retention instruments in the automotive industry
Henneberg, Stephan
- In:
Customer retention in the automotive industry : …
,
(pp. 215-257)
.
1997
Persistent link: https://www.econbiz.de/10001299160
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49
Category Management als Lösungsansatz der kundenorientierten Restrukturierung in Distribution und Handel
Gerling, Michael
- In:
Grössenmanagement und kundenorientierte …
,
(pp. 135-156)
.
1996
Persistent link: https://www.econbiz.de/10001320208
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50
Some different advertising tools and product process quality in the Italian agri-food system
Benedetto, Graziella
-
1997
Persistent link: https://www.econbiz.de/10001328444
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