Similar Search Results - EconBiz

Marketing: progress, prospects, perspectives : 26th EMAC Conference, 20th - 23rd May 1997, Warwick Business School ; proceedings

1997

Persistent link: https://www.econbiz.de/10000677540

Optimal bundling : marketing strategies for improving economic performance ; with 48 tables

Fürderer, Ralph (ed.); Herrmann, Andreas (contributor); … - 1999

Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...

Persistent link: https://www.econbiz.de/10000682179

Advertising and communication : proceedings 4th International Conference on Research in Advertising (ICORIA), Saarland University, June 2 - 4, 2005, Saarbruecken

Diehl, Sandra (ed.) - 2005

Persistent link: https://www.econbiz.de/10003011498

Journal of consumer research : JCR ; an interdisciplinary journal

Oxford : Oxford Univ. Press; -2015: Chicago, Ill. : … - 1.1974/75 -

Persistent link: https://www.econbiz.de/10001626197

Marketing and competition in the information age : proceedings of the 28th EMAC conference, May 11 - 14, 1999, Humboldt University Berlin

Hildebrandt, Lutz (ed.) - 1999

Persistent link: https://www.econbiz.de/10001530954

Traffic and mobility : simulation - economics - environment ; with 22 tables ; [manuscripts of the presentations given at the International Workshop organised by the Institut für K...

Brilon, Werner (ed.); Huber, Felix (contributor); … - 1999

Persistent link: https://www.econbiz.de/10001401208

Research in consumer behavior

Kollat, David T. (ed.) - 1970

Persistent link: https://www.econbiz.de/10000576241

Journal of consumer research : JCR ; an interdisciplinary bimonthly

Oxford : Oxford University Press; anfangs: Chicago, …; … - 1.1974/75 -

Persistent link: https://www.econbiz.de/10000353577

The gear model of advertising : modelling human response to advertising stimuli

Cramphorn, Michael E.; Meyer, Denny - In: International journal of market research : JMRS ; the … 51 (2009) 3, pp. 319-339

Persistent link: https://www.econbiz.de/10003847196

The value of qualitative research for international marketers : cross-cultural issues and recommendations

Javalgi, Rajshekhar G.; Young, Robert B.; Scherer, Robert F. - 2007

Persistent link: https://www.econbiz.de/10003537239

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