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Welt
Globalisierung
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2,794
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2,765
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Kose, M. Ayhan
111
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48
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44
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42
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41
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39
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38
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36
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36
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35
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34
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33
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32
Ha, Jongrim
29
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29
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27
Klodt, Henning
27
Kohler, Wilhelm
27
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26
Ohnsorge, Franziska
26
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26
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25
Narula, Rajneesh
25
Stulz, René M.
25
Tausch, Arno
25
Terrones, Marco E.
25
Heshmati, Almas
24
Milanović, Branko
24
Altvater, Elmar
23
Dreher, Axel
23
Freeman, Richard B.
23
Görg, Holger
23
Arestis, Philip
22
Claessens, Stijn
22
Das, Dilip K.
22
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Schmukler, Sergio L.
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Weltbank
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Information Resources Management Association
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Han gug gae bal yeon gu won
6
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101
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91
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89
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82
The world economy : the leading journal on international economic relations
79
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New political economy
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Springer eBook Collection
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Journal of international money and finance
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World Bank Policy Research Working Paper
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World development : the multi-disciplinary international journal devoted to the study and promotion of world development
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Journal of business research : JBR
49
Journal of economic literature
49
Policy research working paper : WPS
48
Technological forecasting & social change : an international journal
48
Review of international political economy
47
Advances in global leadership
45
Competition & change : the journal of global business and political economy
43
Journal of economic geography
43
Journal of international economics
43
CESifo Working Paper
40
International political economy series
40
IMF Working Paper
39
Journal of international business studies : JIBS ; an official journal of the Academy of International Business
39
IZA Discussion Paper
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Journal of world business : JWB
38
Oxford review of economic policy
38
AGDI working paper
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Ecological economics : the transdisciplinary journal of the International Society for Ecological Economics
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ECONIS (ZBW)
25,033
EconStor
217
RePEc
24
OLC EcoSci
9
USB Cologne (EcoSocSci)
8
Showing
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10
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1
Drivers of local relative to global
brand
purchases : a contingency approach
Strizhakova, Yuliya
;
Coulter, Robin A.
- In:
Journal of international marketing
23
(
2015
)
1
,
pp. 1-22
Persistent link: https://www.econbiz.de/10010520821
Saved in:
2
Consumers and brands across the globe : research synthesis and new directions
Gürhan-Canli, Zeynep
;
Sarıal-Abi, Gülen
;
Hayran, Ceren
- In:
Journal of international marketing
26
(
2018
)
1
,
pp. 96-117
Persistent link: https://www.econbiz.de/10011848807
Saved in:
3
Managing global brands to meet consumer expectations
Baker, Malcolm
;
Sterenberg, Greet
;
Taylor, Earl
- In:
Market research best practice : 30 visions for the …
,
(pp. 443-466)
.
2007
Persistent link: https://www.econbiz.de/10003551914
Saved in:
4
Manufacturer and retailer strategies to impact store
brand
share : global integration, local adaptation, and worldwide learning
Steenkamp, Jan-Benedict E. M.
;
Geyskens, Inge
- In:
Marketing science : the marketing journal of the …
33
(
2014
)
1
,
pp. 6-26
Persistent link: https://www.econbiz.de/10010337976
Saved in:
5
Global design, marketing and branding : introduction to the special issue
Melewar, T. C.
;
Dennis, Charles
;
Kent, Anthony
- In:
Journal of business research : JBR
67
(
2014
)
11
,
pp. 2241-2242
Persistent link: https://www.econbiz.de/10010402008
Saved in:
6
Brands as a global ideoscape
Askegaard, Søren
- In:
Brand culture
,
(pp. 91-102)
.
2005
Persistent link: https://www.econbiz.de/10003239266
Saved in:
7
Managing brands in global markets
Day, George S.
;
Reibstein, David J.
- In:
The INSEAD-Wharton alliance on globalizing : strategies …
,
(pp. 184-206)
.
2004
Persistent link: https://www.econbiz.de/10002238610
Saved in:
8
M&A impact on
brand
names in the new economy
Abouzeedan, Adli
- In:
International mergers and acquisitions
,
(pp. 113-142)
.
2005
Persistent link: https://www.econbiz.de/10003120281
Saved in:
9
Global
brand
and global consumers
Mirza Mohammad Didarul Alam
;
Ataul Karim Patwary
- In:
Cross-border e-commerce marketing and management
,
(pp. 148-171)
.
2021
Persistent link: https://www.econbiz.de/10012312386
Saved in:
10
Redefining
brand
globalness : an interpretive inquiry
Kashif, Muhammad
;
Udunuwara, Maduka
- In:
Journal of marketing theory and practice : JMTP
32
(
2024
)
3
,
pp. 362-377
Persistent link: https://www.econbiz.de/10014574500
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