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Globalization and marketing strategies : introduction to the Shanghai special issue
Laroche, Michel; Teng, Lefa - In: Journal of business research : JBR 68 (2015) 3, pp. 587-590
Persistent link: https://www.econbiz.de/10010496171
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Language in globalised interactive business : apaptation vs. standardisation
Ahlfors, Ulla-Riitta; Fang, Meiqi - In: International journal of electronic business 13 (2016/2017) 2/3, pp. 143-162
Persistent link: https://www.econbiz.de/10011776987
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International marketing : a strategic approach to world markets
Majaro, Simon - 1977
Persistent link: https://www.econbiz.de/10000558056
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Internationale Geschäftsfeld-Positionierung in Investitionsgütermärkten
Suckrow, Carsten - 1996
Persistent link: https://www.econbiz.de/10000590466
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Marketing strategies for services : globalization, client-orientation, deregulation
Kostecki, Michael M. (ed.); Kostecki, Michel M. (ed.) - 1994 - 1. ed.
Persistent link: https://www.econbiz.de/10000349312
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International dimensions of marketing
Terpstra, Vern - 1982
Persistent link: https://www.econbiz.de/10000051803
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Does country of origin (COO) matter in a global market?
Aurifeille, Jacques-Marie; Dave, Christian - In: Leading economic and managerial issues involving …, (pp. 85-92). 2006
Persistent link: https://www.econbiz.de/10003742254
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Kulturgebundenes Konsumentenverhalten als Gestaltungsfaktor für das Marketing im Konsumgüterbereich
Nizet, Delia Myrna - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002109992
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Marketing from the trenches : perspectives on the road ahead
Papadopoulos, Nicolas G. (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003424158
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The new global marketing realities
Knight, Gary A. - 2007
Persistent link: https://www.econbiz.de/10003537037