Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...

Front Cover -- Case Studies in the Wine Industry -- Copyright -- Contents -- Contributors -- Foreword -- Series Preface -- 1: Introduction -- Reference -- Part One: Market outlook, consumer behavior and the relevance of consumer science -- 2: Wine sector: Definitions and nuances from global to...