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Online destination marketing: maximising the tourism potential of a sports event
Devine, Adrian; Bolan, Peter; Devine, Frances - In: International journal of sport management and marketing … 7 (2010) 1/2, pp. 58-75
Persistent link: https://www.econbiz.de/10003937863
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Sport tourism and local sustainable development
Sobry, Claude (ed.); Cernaianu, Sorina (ed.) - 2022
Persistent link: https://www.econbiz.de/10012822045
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A longitudinal study of Olympic Games' impact on the image of a host country
Tasci, Asli DA; Hahm, Jeeyeon; Breiter Terry, Deborah - In: Journal of travel and tourism marketing 36 (2019) 4, pp. 443-457
Persistent link: https://www.econbiz.de/10012179418
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Inducing destination images among international audiences : the differing effects of promoting sport events on the destination image of a city around the world
Heere, Bob; Wear, Henry; Jones, Adam; Breitbarth, Tim; … - In: Journal of sport management : the official journal of … 33 (2019) 6, pp. 506-517
Persistent link: https://www.econbiz.de/10012145788
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Target marketing and its application to tourism
Tsiotsou, Rodoula H.; Goldsmith, Ronald E. - In: Strategic marketing in tourism services, (pp. 3-15). 2012
Persistent link: https://www.econbiz.de/10009581868
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French football, foreign investors : global sports as country branding
Chanavat, Nicolas - In: Journal of business strategy 38 (2017) 6, pp. 3-10
Persistent link: https://www.econbiz.de/10011757436
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Mercato : l'économie du football au XXIe siècle
Drut, Bastien - 2018
La 4ème de couv. indique : "Le monde du football a été secoué par les transferts de joueurs à plus de 100 millions d'euros en 2017 et 2018 (Neymar, Mbappé, Dembélé, Coutinho) et de nombreux observateurs ont évoqué une "bulle" qui serait prête à éclater. En réalité, l'économie du...
Persistent link: https://www.econbiz.de/10011888443
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En avant la musique! : les relations complexes entre musique et tourisme
Sicsic, Josette; Lavarini, Roberto - 2018
Persistent link: https://www.econbiz.de/10011930814
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Zur Ökonomik der Rechte bei Sportveranstaltungen
Büch, Martin-Peter (ed.) - 2006 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003336305