"This book is on the latest multi-platform advertising strategies in the global marketplace. It is accessible to advertising, marketing communications, and marketing practitioners to better understand this emerging phenomenon. This book is also useful for researchers who are interested in...

Introduction: the meat industry explains things to us /Jason Hannan --Pink slime is good for you? /Norie Ross Singer --Grieg in the henhouse /Daniel Lees Fryer --Ethical meat from family farms? /Saara Kupsala --Whose land? Whose beef? Marketing beef in Canada /Kelsey Speakman --Colouring outside...