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Faszination Marke : neue Herausforderungen an Markengestaltung und Markenpflege im digitalen Zeitalter
Schönberger, Angela (ed.); Stilcken, Rudolf (contributor) - 2001
Persistent link: https://www.econbiz.de/10001607576
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Die Wirkungen von Warenproben
Gedenk, Karen - In: Innovation und Absatz, (pp. 89-109). 1999
Persistent link: https://www.econbiz.de/10001428002
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Strategic marketing in tourism services
Tsiotsou, Rodoula H. (ed.) - 2012
Persistent link: https://www.econbiz.de/10013550506
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Manual of international marketing
Heilmann, Thomas (ed.) - 2006 - 1. ed.
Persistent link: https://www.econbiz.de/10002896410
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Branding Center : der Einfluss globaler Markenkonzerne auf die Innenstädte am Beispiel von Projekten des Sony-Konzerns
Roost, Frank - 2008 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003528002
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The curious marketer : expeditions in branding and consumer behaviour
Bhat, Harish - 2017
Persistent link: https://www.econbiz.de/10011650504
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Service design for experience-centric services
Zomerdijk, Leonieke G.; Voss, Christopher A. - In: Journal of service research : JSR 13 (2010) 1, pp. 67-82
Persistent link: https://www.econbiz.de/10003959017
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The credit card industry - from financial products to consumer brands
Halpert, Karen D. - In: Handbuch Kommunikationsmanagement, (pp. 587-597). 2005
Persistent link: https://www.econbiz.de/10003315156
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Wine positioning : a handbook with 30 case studies of wine brands and wine regions in the world
Mora, Pierre - 2016
Persistent link: https://www.econbiz.de/10011384234
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Co-Branding als Markenstrategie : ein State of the art
Huber, Jan-Alexander; Helmig, Bernd - 2003
Persistent link: https://www.econbiz.de/10001798072