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Schulen der Marketingwissenschaft

Franke, Nikolaus - In: Empirie und Betriebswirtschaft : Entwicklungen und …, (pp. 237-266). 2003

Persistent link: https://www.econbiz.de/10001799612

Real- und Theoriengeschichte des Marketing : von der Industrialisierung bis zum Jahr 2000

Hansen, Ursula - 1995

Persistent link: https://www.econbiz.de/10000944015

Developing global service innovation capabilities : how global manufacturers address the challenges of market heterogeneity

Parida, Vinit; Sjödin, David Rönnberg; Lenka, Sambit; … - In: Research technology management : RTM 58 (2015) 5, pp. 35-44

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The end of corporate social responsibility, as we know it

Sham Abdulrazak - In: CSR in an age of isolationism, (pp. 17-33). 2021

Persistent link: https://www.econbiz.de/10012669949

Marketing som organisering og kommunikation : en kulturteoretisk analyse af markedskommunikationens organisering og betydning i den marketing-orienterede virksomhed

Christensen, Lars Thøger - 1993

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Marketing: progress, prospects, perspectives : 26th EMAC Conference, 20th - 23rd May 1997, Warwick Business School ; proceedings

1997

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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables

Fürderer, Ralph (ed.); Herrmann, Andreas (contributor); … - 1999

Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...

Persistent link: https://www.econbiz.de/10000682179

What is and what is not social marketing : the challenge of reviewing the evidence

McDermott, Laura; Stead, Martine; Hastings, Gerard - 2008

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Epistemological evolution of corporate social responsibility in marketing

Bigné Alcañiz, J. Enrique; Alvarado Herrera, Alejandro; … - In: International review on public and nonprofit marketing … 6 (2009) 1, pp. 35-50

Persistent link: https://www.econbiz.de/10003861766

Exploring links between publishing performance in different levels of marketing journals : around the world and in the Asia-Pacific region

Polonsky, Michael J.; Carlson, Les - In: Asia Pacific journal of marketing and logistics 23 (2011) 1, pp. 7-22

Persistent link: https://www.econbiz.de/10008905969

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