Narrow search
Showing 1 - 10 of 903
Cover Image
Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
Fürderer, Ralph (ed.); Herrmann, Andreas (contributor);  … - 1999
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...
Persistent link: https://www.econbiz.de/10000682179
Cover Image
Marketing science & inspirations
Univerzita Komenského v Bratislave / Katedra marketingu - Bratislava : [Verlag nicht ermittelbar] - 7.2012 -
Persistent link: https://www.econbiz.de/10011349695
Cover Image
Global contribution to marketing management : editorial
Tadajewski, Mark; Hewer, Paul - In: Journal of marketing management : MM 28 (2012) 9/10, pp. 1015-1020
Persistent link: https://www.econbiz.de/10009615246
Cover Image
The new global marketing reality
Brookes, Richard; Palmer, Roger - 2004
Persistent link: https://www.econbiz.de/10001762092
Cover Image
"Marketing theory and applications" ; 2001=Vol. 12
Krishnan, Ram (contributor); Viswanathan, Madhu (contributor) - 2001
Persistent link: https://www.econbiz.de/10001796328
Cover Image
"Marketing theory and applications" ; 2000=Vol. 11
Workman, John P. (contributor);  … - 2000
Persistent link: https://www.econbiz.de/10001796334
Cover Image
Finding New Ways to Engage and Satisfy Global Customers : Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC)
Rossi, Patricia (ed.); Krey, Nina (ed.) - 2019
Chapter 1. Examining the Impact of Provocation in Green Advertising on Consumers’ Attitudes and Perceptions -- Chapter 2. Blink: Advertising in a Multi-Media Environment: An Abstract -- Chapter 3. Sensory Imagery in the Context of Beverage Advertising: How the Senses Affect Product Design and...
Persistent link: https://www.econbiz.de/10012398497
Cover Image
What is and what is not social marketing : the challenge of reviewing the evidence
McDermott, Laura; Stead, Martine; Hastings, Gerard - 2008
Persistent link: https://www.econbiz.de/10003717558