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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
Fürderer, Ralph (ed.); Herrmann, Andreas (contributor);  … - 1999
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...
Persistent link: https://www.econbiz.de/10000682179
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"Marketing theory and applications" ; 2001=Vol. 12
Krishnan, Ram (contributor); Viswanathan, Madhu (contributor) - 2001
Persistent link: https://www.econbiz.de/10001796328
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"Marketing theory and applications" ; 2000=Vol. 11
Workman, John P. (contributor);  … - 2000
Persistent link: https://www.econbiz.de/10001796334
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Marketing and competition in the information age : proceedings of the 28th EMAC conference, May 11 - 14, 1999, Humboldt University Berlin
Hildebrandt, Lutz (ed.) - 1999
Persistent link: https://www.econbiz.de/10001530954
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What is and what is not social marketing : the challenge of reviewing the evidence
McDermott, Laura; Stead, Martine; Hastings, Gerard - 2008
Persistent link: https://www.econbiz.de/10003717558
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Epistemological evolution of corporate social responsibility in marketing
Bigné Alcañiz, J. Enrique; Alvarado Herrera, Alejandro; … - In: International review on public and nonprofit marketing … 6 (2009) 1, pp. 35-50
Persistent link: https://www.econbiz.de/10003861766
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Exploring links between publishing performance in different levels of marketing journals : around the world and in the Asia-Pacific region
Polonsky, Michael J.; Carlson, Les - In: Asia Pacific journal of marketing and logistics 23 (2011) 1, pp. 7-22
Persistent link: https://www.econbiz.de/10008905969
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Werte betriebswirtschaftlicher Professoren in Forschung und Lehre : Ergebnisse einer weltweiten Studie
Hansen, Ursula; Moosmayer, Dirk; Bode, Matthias - In: Marktorientierte Führung im wirtschaftlichen und …, (pp. 299-324). 2007
Persistent link: https://www.econbiz.de/10003584601