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Welt
Brand management
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ECONIS (ZBW)
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1
The fresh start mindset : a cross-national investigation and implications for environmentally friendly global brands
Strizhakova, Yuliya
;
Coulter, Robin A.
;
Price, Linda L.
- In:
Journal of international marketing
29
(
2021
)
4
,
pp. 45-61
Persistent link: https://www.econbiz.de/10012660728
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2
An examination of the interplay between corporate social responsibility, the brand's home country, and consumer global identification
Magnusson, Peter
;
Westjohn, Stanford A.
;
Zdravkovic, Srdan
- In:
International marketing review
32
(
2015
)
6
,
pp. 663-685
Persistent link: https://www.econbiz.de/10011517593
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3
How and when do prior international experiences lead to global work? : a career motivation perspective
Akkan, Eren
;
Lee, Yih-Teen
;
Reiche, B. Sebastian
- In:
Human resource management
61
(
2022
)
1
,
pp. 117-132
Persistent link: https://www.econbiz.de/10012796406
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4
The effect of religious commitment and global identity on purchase intention of luxury fashion products : a cross-cultural study
Ma, Jieqiong
;
Hong, JungHwa
;
Yoo, Boonghee
;
Yang, Jie
- In:
Journal of business research : JBR
137
(
2021
),
pp. 244-254
Persistent link: https://www.econbiz.de/10012665711
Saved in:
5
Understanding the global consumer culture : views from eastern and western scholars, an introduction to the special issue
Laroche, Michel
;
Teng, Lefa
- In:
Journal of business research : JBR
103
(
2019
),
pp. 219-221
Persistent link: https://www.econbiz.de/10012104187
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6
Global identity tensions for global leaders
Curran, Kathleen A.
- In:
Advances in global leadership
12
(
2020
),
pp. 109-123
Persistent link: https://www.econbiz.de/10012155148
Saved in:
7
The role of proximity to local and global citizens in stakeholders' moral recognition of corporate social responsibility
Puncheva-Michelotti, Petya
;
Hudson, Sarah
;
Michelotti, Marco
- In:
Journal of business research : JBR
88
(
2018
),
pp. 234-244
Persistent link: https://www.econbiz.de/10011869712
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8
User engagement on global social networks : examining the roles of perceived brand globalness, identification and global identity
Akram, Muhammad Shakaib
;
Malhotra, Neeru
;
Goraya, M. …
- In:
Technological forecasting & social change : an …
181
(
2022
),
pp. 1-14
Persistent link: https://www.econbiz.de/10013417336
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9
The global orientation of organizations : an analysis of the effects of global cultural rationalization and national institutional traditions
Goldenstein, Jan
;
Poschmann, Philipp
;
Hunoldt, Michael
- In:
Journal of management studies : JMS
60
(
2023
)
6
,
pp. 1584-1623
Persistent link: https://www.econbiz.de/10014364605
Saved in:
10
The effect of global company animosity on global brand attitudes in emerging and developed markets : does perceived value matter?
Alden, Dana
;
Kelley, James B.
;
Riefler, Petra
;
Lee, Julie A.
- In:
Journal of international marketing
21
(
2013
)
2
,
pp. 17-38
Persistent link: https://www.econbiz.de/10009758009
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