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The fresh start mindset : a cross-national investigation and implications for environmentally friendly global brands
Strizhakova, Yuliya; Coulter, Robin A.; Price, Linda L. - In: Journal of international marketing 29 (2021) 4, pp. 45-61
Persistent link: https://www.econbiz.de/10012660728
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An examination of the interplay between corporate social responsibility, the brand's home country, and consumer global identification
Magnusson, Peter; Westjohn, Stanford A.; Zdravkovic, Srdan - In: International marketing review 32 (2015) 6, pp. 663-685
Persistent link: https://www.econbiz.de/10011517593
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How and when do prior international experiences lead to global work? : a career motivation perspective
Akkan, Eren; Lee, Yih-Teen; Reiche, B. Sebastian - In: Human resource management 61 (2022) 1, pp. 117-132
Persistent link: https://www.econbiz.de/10012796406
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The effect of religious commitment and global identity on purchase intention of luxury fashion products : a cross-cultural study
Ma, Jieqiong; Hong, JungHwa; Yoo, Boonghee; Yang, Jie - In: Journal of business research : JBR 137 (2021), pp. 244-254
Persistent link: https://www.econbiz.de/10012665711
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Understanding the global consumer culture : views from eastern and western scholars, an introduction to the special issue
Laroche, Michel; Teng, Lefa - In: Journal of business research : JBR 103 (2019), pp. 219-221
Persistent link: https://www.econbiz.de/10012104187
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Global identity tensions for global leaders
Curran, Kathleen A. - In: Advances in global leadership 12 (2020), pp. 109-123
Persistent link: https://www.econbiz.de/10012155148
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The role of proximity to local and global citizens in stakeholders' moral recognition of corporate social responsibility
Puncheva-Michelotti, Petya; Hudson, Sarah; Michelotti, Marco - In: Journal of business research : JBR 88 (2018), pp. 234-244
Persistent link: https://www.econbiz.de/10011869712
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User engagement on global social networks : examining the roles of perceived brand globalness, identification and global identity
Akram, Muhammad Shakaib; Malhotra, Neeru; Goraya, M. … - In: Technological forecasting & social change : an … 181 (2022), pp. 1-14
Persistent link: https://www.econbiz.de/10013417336
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The global orientation of organizations : an analysis of the effects of global cultural rationalization and national institutional traditions
Goldenstein, Jan; Poschmann, Philipp; Hunoldt, Michael - In: Journal of management studies : JMS 60 (2023) 6, pp. 1584-1623
Persistent link: https://www.econbiz.de/10014364605
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The effect of global company animosity on global brand attitudes in emerging and developed markets : does perceived value matter?
Alden, Dana; Kelley, James B.; Riefler, Petra; Lee, Julie A. - In: Journal of international marketing 21 (2013) 2, pp. 17-38
Persistent link: https://www.econbiz.de/10009758009