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Diaspora affluence in rural markets : consumers' shift from traditional to global products
Vadakepat, Vanaja Menon - In: International journal of commerce and management 25 (2015) 4, pp. 641-653
Persistent link: https://www.econbiz.de/10011446661
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Optimal bundling : marketing strategies for improving economic performance ; with 48 tables
Fürderer, Ralph (ed.); Herrmann, Andreas (contributor);  … - 1999
Scientific knowledge and practical advice are combined in this book. Leading scientists present their latest research results in the area of product and price bundling, with respect to optimization as well as to behavioral bundling approaches. In addition the reader will learn how to implement...
Persistent link: https://www.econbiz.de/10000682179
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Improved measurement for lifestyle concept : a "time" segmentation approach
Weeks, William A. - 1984
Persistent link: https://www.econbiz.de/10000701785
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Harnessing the power of the oh-so-social web
Bernoff, Josh; Li, Charlene - In: MIT sloan management review 49 (2007/08) 3, pp. 36-42
Persistent link: https://www.econbiz.de/10003714560
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Kulturgebundenes Konsumentenverhalten als Gestaltungsfaktor für das Marketing im Konsumgüterbereich
Nizet, Delia Myrna - 2004 - 1. Aufl.
Persistent link: https://www.econbiz.de/10002109992
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Marketing from the trenches : perspectives on the road ahead
Papadopoulos, Nicolas G. (contributor);  … - 2006
Persistent link: https://www.econbiz.de/10003424158
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Global Internet marketing: consumer decision making and managerial implications
Chao, Paul - In: Trends im internationalen Management : Strategien, …, (pp. 479-491). 2001
Persistent link: https://www.econbiz.de/10003445232
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The value of qualitative research for international marketers : cross-cultural issues and recommendations
Javalgi, Rajshekhar G.; Young, Robert B.; Scherer, Robert F. - 2007
Persistent link: https://www.econbiz.de/10003537239
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Marketing halal : from a religious duty into a global strategy
Górak-Sosnowska, Katarzyna - In: Economic papers / Warsaw School of Economics, Institute … (2010) 44, pp. 125-135
Persistent link: https://www.econbiz.de/10009238946