1. An introduction to business-to-business -- 2. Characteristics of business-to-business markets -- 3. Developing business relationships -- 4. Analysing business-to-business industry networks -- 5. Networks and innovation -- 6. Networks and international market entry -- 7. Networks, early...

The authors examine the concept of customer benefits in business-to-business markets in an international context. They distinguish between core and add-on benefits, and they discuss product quality, service quality, flexibility, trust, joint action, and commitment of the supplier as determinants...