Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbeplanung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Using Facebook efficiently : a...
Similar by person
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbeplanung
Advertising effects
11
Werbewirkung
11
Advertising
10
USA
10
United States
10
Werbung
10
Sportmarketing
7
Sports marketing
7
Advertising planning
4
Consumer behaviour
4
Crisis management
4
Data envelopment analysis
4
Konsumentenverhalten
4
Social Web
4
Social media
4
Social web
4
Sport event
4
Sportveranstaltung
4
sports advertising
4
Communication
3
Corporate reputation
3
Data-Envelopment-Analyse
3
Fernsehwerbung
3
Firmenimage
3
Internet marketing
3
Krisenmanagement
3
Online-Marketing
3
Sport
3
Sports
3
Television advertising
3
Advertising industry
2
Betriebliche Budgetierung
2
Brand extension
2
China
2
Corporate budgeting
2
Kommunikation
2
Management
2
Markentransfer
2
Media usage
2
more ...
less ...
Type of publication
All
Article
4
Type of publication (narrower categories)
All
Article in journal
4
Aufsatz in Zeitschrift
4
Language
All
English
4
Author
All
Cheong, Yunjae
4
Kim, Kihan
4
De Gregorio, Federico
1
Kim, Hyuksoo
1
Published in...
All
International journal of advertising : the quarterly review of marketing communications
2
International journal of sports marketing & sponsorship
1
Journal of advertising research
1
Source
All
ECONIS (ZBW)
4
Showing
1
-
4
of
4
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The power of reach and frequency in the age of digital advertising : offline and online media demand different metrics
Cheong, Yunjae
;
De Gregorio, Federico
;
Kim, Kihan
- In:
Journal of advertising research
50
(
2010
)
4
,
pp. 403-415
Persistent link: https://www.econbiz.de/10008857207
Saved in:
2
Creative strategies of super bowl commercials 2001 - 2009 : an analysis of message strategies
Kim, Kihan
;
Cheong, Yunjae
- In:
International journal of sports marketing & sponsorship
13
(
2011/12
)
1
,
pp. 7-22
Persistent link: https://www.econbiz.de/10009508906
Saved in:
3
Advertising and promotion budgeting during volatile economic conditions : factors influencing the level of decentralisation in budgeting and its relations to budget size and alloca...
Cheong, Yunjae
;
Kim, Kihan
;
Kim, Hyuksoo
- In:
International journal of advertising : the quarterly …
32
(
2013
)
1
,
pp. 143-162
Persistent link: https://www.econbiz.de/10009722512
Saved in:
4
An assessment of direct-to-consumer (DTC) pharmaceutical advertising spending
Cheong, Yunjae
;
Kim, Kihan
- In:
International journal of advertising : the quarterly …
33
(
2014
)
1
,
pp. 91-112
Persistent link: https://www.econbiz.de/10010256885
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
