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~subject:"Werbepsychologie"
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Werbepsychologie
Werbung
13,788
Advertising
9,723
Werbewirkung
3,754
Advertising effects
3,700
Konsumentenverhalten
2,841
Consumer behaviour
2,835
Online-Marketing
1,766
Internet marketing
1,761
Theorie
1,364
Theory
1,333
Deutschland
946
USA
910
Marketing
787
United States
757
Markenführung
724
Brand management
720
advertising
642
Marketingmanagement
634
Marketing management
615
Social Web
539
Social web
538
Germany
477
Preismanagement
458
Pricing strategy
458
Markenimage
445
Brand image
433
Markenartikel
419
Wettbewerb
399
Zielgruppe
346
Brand
338
Target group
333
Werbewirtschaft
313
Competition
297
Öffentlichkeitsarbeit
283
Advertising industry
277
Vereinigte Staaten
276
Spieltheorie
270
Psychology of advertising
269
Internet
268
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Online availability
All
Undetermined
75
Free
19
Type of publication
All
Article
166
Book / Working Paper
129
Journal
3
Type of publication (narrower categories)
All
Article in journal
137
Aufsatz in Zeitschrift
137
Aufsatz im Buch
29
Book section
29
Hochschulschrift
23
Thesis
17
Collection of articles of several authors
14
Sammelwerk
14
Graue Literatur
13
Non-commercial literature
13
Bibliografie enthalten
11
Bibliography included
11
Konferenzschrift
9
Arbeitspapier
7
Working Paper
7
Conference proceedings
6
Lehrbuch
6
Textbook
6
Aufsatzsammlung
5
Bibliographie
2
Conference paper
2
Konferenzbeitrag
2
Bibliografie
1
Collection of articles written by one author
1
Dissertation u.a. Prüfungsschriften
1
Fallstudiensammlung
1
Handbook
1
Handbuch
1
Quelle
1
Reprint
1
Rezension
1
Sammlung
1
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Language
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English
238
German
52
French
3
Polish
2
Undetermined
2
Russian
1
Author
All
Esch, Franz-Rudolf
7
Kroeber-Riel, Werner
5
Mullainathan, Sendhil
4
Schwartzstein, Joshua
4
Septianto, Felix
4
Shleifer, Andrei
4
Wang, Jing
4
Allen, Chris T.
3
Fennis, Bob Michaël
3
Kardes, Frank R.
3
Rosengren, Sara
3
Stroebe, Wolfgang
3
Tellis, Gerard J.
3
Yilmaz, Recep
3
Yoon, Sukki
3
Alwitt, Linda F.
2
Ambler, Tim
2
Cauberghe, Veroline
2
Chang, Chingching
2
Choi, Miju
2
Choi, Youngjoon
2
Choi, Yung Kyun
2
Cornelis, Erlinde
2
Dodoo, Naa Amponsah
2
Eisend, Martin
2
Haley, Eric
2
Hansen, Flemming
2
Herr, Paul M.
2
Hujber, Tanja
2
Jhally, Sut
2
Kim, Kacy K.
2
Kim, Yeonshin
2
Kyrousi, Antigone G.
2
Lee, Wei-Na
2
Leiss, William
2
Lemennicier, Bertrand
2
Madden, Thomas Justin
2
Maillard, Olivier
2
Mattila, Anna S.
2
McQuarrie, Edward F.
2
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Institution
All
Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
Springer Fachmedien Wiesbaden
2
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Europa Verlag Ges. m.b.H. & Co. KG
1
European Advertising Academy
1
ICORIA <11, 2012, Stockholm>
1
IGI Global
1
Julius-Maximilians-Universität Würzburg
1
National Bureau of Economic Research
1
NetLibrary, Inc
1
Philipp Reclam Junior <Stuttgart>
1
Stiftung Verbraucherinstitut
1
United States Trademark Association
1
Visual Marketing Conference <2005, Ann Arbor, Mich.>
1
Zentralverband der Deutschen Werbewirtschaft
1
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Published in...
All
Journal of advertising : official publication of the American Academy of Advertising
14
International journal of advertising : the quarterly review of marketing communications
13
International journal of advertising : the review of marketing communications
12
Journal of business research : JBR
7
Psychology & marketing
6
Selling modernity : advertising in twentieth-century Germany
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of advertising research
4
Journal of promotion management : JPM
4
Journal of retailing and consumer services
4
Marketing letters : a journal of research in marketing
4
The Sage handbook of advertising
4
Europäische Hochschulschriften / 5
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of current issues and research in advertising : JCIRA
3
Journal of global marketing
3
Journal of marketing communications
3
Journal of marketing research : JMR
3
Kohlhammer-Edition Marketing
3
Marketing and consumer psychology series
3
The history of advertising
3
Administrative Sciences : open access journal
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Handbook of research on effective advertising strategies in the social media age
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Konsum und Verhalten
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Sammlung Göschen
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
SpringerLink / Bücher
2
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
1
A century of marketing
1
Advances in advertising research
1
Advertising and consumer psychology
1
Advertising and consumer psychology : selected papers presented at the Advertising and Consumer Psychology Conference
1
Advertising in new formats and media : current research and implications for marketers
1
Beiträge zum Produkt-Marketing
1
Beltz-Monographien / Psychologie
1
Berichte aus der Betriebswirtschaft
1
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Source
All
ECONIS (ZBW)
282
USB Cologne (EcoSocSci)
15
OLC EcoSci
1
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1
Swines and sweaters : a semiotic analysis of the Benetton print campaign in 1992
Aslama, Minna
-
1994
Persistent link: https://www.econbiz.de/10000893456
Saved in:
2
The persuasive effect of volunteering negative information in advertising
Swanson, Lauren A.
-
1983
Persistent link: https://www.econbiz.de/10000734132
Saved in:
3
Arbeitshandbuch '
Werbung
'
Wilkes, Malte W.
;
Richter, Helma
-
1982
Persistent link: https://www.econbiz.de/10000559538
Saved in:
4
Werbepsychologische Untersuchungsmethoden : experimentelle Forschungs- und Prüfverfahren
Spiegel, Bernt
-
1958
Persistent link: https://www.econbiz.de/10000589017
Saved in:
5
Interkulturelle
Werbung
Müller, Wendelin G.
-
1997
Persistent link: https://www.econbiz.de/10000601080
Saved in:
6
Journal of current issues and research in advertising : JCIRA
Philadelphia, Pa. : Taylor & Francis Group
;
anfangs: …
-
14.1992 - 32.2010; 33.2012 -
Persistent link: https://www.econbiz.de/10000503876
Saved in:
7
Successful direct mail advertising and selling
Stone, Robert
-
1955
Persistent link: https://www.econbiz.de/10000328721
Saved in:
8
Psychological processes and advertising effects : theory, research, and applications
Alwitt, Linda F.
(
ed.
);
Mitchell, Andrew A.
(
ed.
)
-
1985
Persistent link: https://www.econbiz.de/10000687884
Saved in:
9
Kauf mich! : visuelle Rhetorik in der
Werbung
Urban, Dieter
;
Urban, Dieter M.
-
1995
Persistent link: https://www.econbiz.de/10000532738
Saved in:
10
Advertising and its mental laws
Adams, Henry F.
-
1985
-
Reprint, orig. publ. New York 1916
Persistent link: https://www.econbiz.de/10000694423
Saved in:
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