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~subject:"Werbepsychologie"
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Werbepsychologie
Werbung
13,739
Advertising
9,674
Werbewirkung
3,737
Advertising effects
3,683
Konsumentenverhalten
2,825
Consumer behaviour
2,819
Online-Marketing
1,748
Internet marketing
1,743
Theorie
1,358
Theory
1,327
Deutschland
928
USA
908
Marketing
788
United States
756
Markenführung
724
Brand management
720
advertising
636
Marketingmanagement
632
Marketing management
613
Social Web
532
Social web
531
Germany
475
Preismanagement
457
Pricing strategy
457
Markenimage
444
Brand image
433
Markenartikel
418
Wettbewerb
398
Zielgruppe
343
Brand
336
Target group
330
Werbewirtschaft
313
Competition
296
Öffentlichkeitsarbeit
282
Advertising industry
277
Vereinigte Staaten
276
Internet
271
Psychology of advertising
267
Spieltheorie
266
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Undetermined
74
Free
18
Type of publication
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Article
164
Book / Working Paper
129
Journal
3
Type of publication (narrower categories)
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Article in journal
135
Aufsatz in Zeitschrift
135
Aufsatz im Buch
29
Book section
29
Hochschulschrift
23
Thesis
17
Collection of articles of several authors
14
Sammelwerk
14
Graue Literatur
13
Non-commercial literature
13
Bibliografie enthalten
11
Bibliography included
11
Konferenzschrift
9
Arbeitspapier
7
Working Paper
7
Conference proceedings
6
Lehrbuch
6
Textbook
6
Aufsatzsammlung
5
Bibliographie
2
Conference paper
2
Konferenzbeitrag
2
Bibliografie
1
Collection of articles written by one author
1
Dissertation u.a. Prüfungsschriften
1
Fallstudiensammlung
1
Handbook
1
Handbuch
1
Quelle
1
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1
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1
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1
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Language
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English
236
German
52
French
3
Polish
2
Undetermined
2
Russian
1
Author
All
Esch, Franz-Rudolf
7
Kroeber-Riel, Werner
5
Mullainathan, Sendhil
4
Schwartzstein, Joshua
4
Septianto, Felix
4
Shleifer, Andrei
4
Wang, Jing
4
Allen, Chris T.
3
Fennis, Bob Michaël
3
Kardes, Frank R.
3
Rosengren, Sara
3
Stroebe, Wolfgang
3
Tellis, Gerard J.
3
Yilmaz, Recep
3
Yoon, Sukki
3
Alwitt, Linda F.
2
Ambler, Tim
2
Cauberghe, Veroline
2
Chang, Chingching
2
Choi, Miju
2
Choi, Youngjoon
2
Choi, Yung Kyun
2
Cornelis, Erlinde
2
Dodoo, Naa Amponsah
2
Eisend, Martin
2
Haley, Eric
2
Hansen, Flemming
2
Herr, Paul M.
2
Hujber, Tanja
2
Jhally, Sut
2
Kim, Kacy K.
2
Kim, Yeonshin
2
Kyrousi, Antigone G.
2
Lee, Wei-Na
2
Leiss, William
2
Lemennicier, Bertrand
2
Madden, Thomas Justin
2
Maillard, Olivier
2
Mattila, Anna S.
2
McQuarrie, Edward F.
2
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Institution
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Conference on Advertising and Consumer Psychology <2, 1983, Chicago, Ill.>
2
Springer Fachmedien Wiesbaden
2
Advertising and Consumer Psychology Conference <23, 2004, Montréal>
1
Europa Verlag Ges. m.b.H. & Co. KG
1
European Advertising Academy
1
ICORIA <11, 2012, Stockholm>
1
IGI Global
1
Julius-Maximilians-Universität Würzburg
1
National Bureau of Economic Research
1
NetLibrary, Inc
1
Philipp Reclam Junior <Stuttgart>
1
Stiftung Verbraucherinstitut
1
United States Trademark Association
1
Visual Marketing Conference <2005, Ann Arbor, Mich.>
1
Zentralverband der Deutschen Werbewirtschaft
1
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Published in...
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Journal of advertising : official publication of the American Academy of Advertising
14
International journal of advertising : the quarterly review of marketing communications
13
International journal of advertising : the review of marketing communications
12
Journal of business research : JBR
7
Psychology & marketing
6
Selling modernity : advertising in twentieth-century Germany
6
Journal of consumer research : JCR ; an interdisciplinary bimonthly
5
Journal of advertising research
4
Journal of promotion management : JPM
4
Journal of retailing and consumer services
4
Marketing letters : a journal of research in marketing
4
The Sage handbook of advertising
4
Europäische Hochschulschriften / 5
3
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
3
Journal of current issues and research in advertising : JCIRA
3
Journal of global marketing
3
Journal of marketing communications
3
Journal of marketing research : JMR
3
Kohlhammer-Edition Marketing
3
Marketing and consumer psychology series
3
The history of advertising
3
Administrative Sciences : open access journal
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Handbook of research on effective advertising strategies in the social media age
2
International journal of hospitality management
2
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
2
Konsum und Verhalten
2
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
2
Sammlung Göschen
2
Sport marketing quarterly : preferred journal of the Sport Marketing Association
2
SpringerLink / Bücher
2
(1995). - VIII, 298 S. : graph. Darst. - Enth. 14 Beitr.
1
A century of marketing
1
Advances in advertising research
1
Advertising and consumer psychology
1
Advertising and consumer psychology : selected papers presented at the Advertising and Consumer Psychology Conference
1
Advertising in new formats and media : current research and implications for marketers
1
Beiträge zum Produkt-Marketing
1
Beltz-Monographien / Psychologie
1
Berichte aus der Betriebswirtschaft
1
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Source
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ECONIS (ZBW)
280
USB Cologne (EcoSocSci)
15
OLC EcoSci
1
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Kauf mich! : visuelle Rhetorik in der
Werbung
Urban, Dieter
;
Urban, Dieter M.
-
1995
Persistent link: https://www.econbiz.de/10000532738
Saved in:
2
Journal of current issues and research in advertising : JCIRA
Philadelphia, Pa. : Taylor & Francis Group
;
anfangs: …
-
14.1992 - 32.2010; 33.2012 -
Persistent link: https://www.econbiz.de/10000503876
Saved in:
3
Die Legende von den "geheimen Verführern" : kritische Analysen zur unterschwelligen Wahrnehmung und Beeinflussung
Brand, Horst W.
-
1978
Persistent link: https://www.econbiz.de/10000067280
Saved in:
4
Möglichkeiten unbewusst wirkender Industriegüter-
Werbung
Schuster, Helmut
-
1989
Persistent link: https://www.econbiz.de/10000078688
Saved in:
5
Psychologie der Werbekommunikation
Hoffmann, Hans-Joachim
-
1981
-
2., neubearb. Aufl.
Persistent link: https://www.econbiz.de/10000090148
Saved in:
6
Advertising psychology and research : an introductory book
Lucas, Darrell B.
;
Britt, Steuart H.
-
1950
Persistent link: https://www.econbiz.de/10000038180
Saved in:
7
Successful direct mail advertising and selling
Stone, Robert
-
1955
Persistent link: https://www.econbiz.de/10000328721
Saved in:
8
Grundlagen der internationalen
Werbung
: mit einer empirischen Fallstudie über den Einsatz von Werten in der
Werbung
am Beispiel von "Der Spiegel" und "Time" 1972, 1982, 1992
Werner, Brigitte
-
1995
Persistent link: https://www.econbiz.de/10000908147
Saved in:
9
Werbewirkung und Kaufverhalten : unter ökonomischen und psychologischen Aspekten
Mayer, Hans
-
1990
Persistent link: https://www.econbiz.de/10000793996
Saved in:
10
Advertising and selling
Hollingworth, Harry L.
-
1985
-
Reprint, orig. publ. New York 1913
Persistent link: https://www.econbiz.de/10000697050
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