Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~subject:"Werbeträger"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Cross media promotion
Similar by subject
Narrow search
Delete all filters
| 1 applied filter
Year of publication
From:
To:
Subject
All
Werbeträger
Film
951
Werbeplanung
811
Advertising planning
803
Deutschland
427
Werbung
348
Öffentlichkeitsarbeit
321
Germany
285
Werbewirkung
279
Filmwirtschaft
272
Advertising effects
267
Film industry
250
USA
250
Advertising
248
Public relations
227
United States
163
Konsumentenverhalten
160
Consumer behaviour
159
Marketingmanagement
159
Marketing management
158
Theorie
156
Theory
151
Online-Marketing
132
Unternehmen
132
Internet marketing
127
Werbestrategie
124
Kino
109
Movie theatre
105
Marketing
104
Kommunikation
95
Advertising media
89
Brand management
88
Markenführung
88
Aufsatzsammlung
86
Social Web
76
Social web
76
Werbewirtschaft
75
Advertising industry
74
Geschichte
72
Zielgruppe
69
more ...
less ...
Online availability
All
Undetermined
13
Free
3
Type of publication
All
Article
51
Book / Working Paper
40
Journal
1
Type of publication (narrower categories)
All
Article in journal
26
Aufsatz in Zeitschrift
26
Aufsatz im Buch
25
Book section
25
Hochschulschrift
6
Ratgeber
6
Guidebook
5
Thesis
5
Graue Literatur
4
Non-commercial literature
4
Arbeitspapier
2
Case study
2
Collection of articles of several authors
2
Fallstudie
2
Lehrbuch
2
Sammelwerk
2
Textbook
2
Working Paper
2
Aufsatzsammlung
1
Bibliografie enthalten
1
Bibliography included
1
Conference proceedings
1
Flugblatt
1
Konferenzschrift
1
Statistik
1
more ...
less ...
Language
All
German
49
English
41
French
1
Swedish
1
Author
All
Pepels, Werner
5
Steffenhagen, Hartwig
4
Unger, Fritz
3
Baetzgen, Andreas
2
Broadbent, Simon
2
Bruhn, Manfred
2
Dahlén, Micael
2
Danaher, Peter J.
2
Jones, John Philip
2
Marx, Anne
2
Schultz, Don E.
2
Stammermann, Ludger
2
Streich, Michael
2
Thomas, Wolfgang
2
Abedi, Vahideh Sadat
1
Aggarwal, Sugandha
1
Agrawal, Meenu
1
Aleksandrovs, Leonids
1
Bachmüller, Tobias
1
Baron, Roger B.
1
Barton, Roger
1
Beckmann, Klaus J.
1
Blakeman, Robyn
1
Block, Martin P.
1
Boothof, Walter E.
1
Botthof, Walter E.
1
Broberg, Oskar
1
Brown, Lyndon O.
1
Burton, Scot
1
Canbazoglu, Ruziye
1
Carson, Mitch
1
Cheon, Deokhee
1
Dabic, Marina
1
Dagenais, Bernard
1
Denk, Michaela
1
Dens, Nathalie
1
Dierks, Sven
1
Durante, Nadia-Vittoria
1
Eisend, Martin
1
Elste, Ina
1
more ...
less ...
Institution
All
Duncker & Humblot
2
Communication, Advertising and Marketing Education Foundation
1
Hamburger Forum Medienökonomie
1
Symposium Stars in Film und Sport <2000, Hamburg>
1
Published in...
All
Journal of advertising research
5
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
3
Leitfaden Online-Marketing ; [Bd. 1]
3
Arbeitsbericht / Institut für Wirtschaftswissenschaften, Rheinisch-Westfälische Technische Hochschule Aachen
2
Current insights and future trends : [extended versions of papers presented at the 10th ICORIA (International Conference on Research in Advertising), held in Berlin, Germany, in June 2011]
2
Handbuch Kommunikationsmanagement
2
Journal of advertising : official publication of the American Academy of Advertising
2
Journal of marketing communications
2
Media-Perspektiven
2
Organisation und praktische Anwendung
2
SpringerLink / Bücher
2
A master class in brand planning : the timeless works of Stephen King
1
Advertising, Publ. om behalf of the Institute of Practitioners in Advertising
1
Akzente
1
B2B-Handbuch Operations Management : Industriegüter erfolgreich vermarkten
1
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und electronic Business
1
Betriebswirtschaftliche Forschung und Praxis : BFuP
1
Breaking new ground in theory and practice
1
Case study and review
1
Comparative economic research : Central and Eastern Europe
1
DUV / Wirtschaftswissenschaft
1
Enterprise & society : the international journal of business history
1
Fashion marketing
1
Hamburger Forum Medienökonomie : HFM
1
Handbuch Medienmanagement : mit 46 Tabellen
1
Handbuch der Marktforschung
1
Handel in Theorie und Praxis : Festschrift zum 60. Geburtstag von Prof. Dr. Dirk Möhlenbruch
1
Harvard-Business-Manager : das Wissen der Besten
1
International journal of market research
1
JMM : the international journal on media management
1
Journal of business economics : JBE
1
Journal of business research : JBR
1
Journal of marketing
1
Journal of promotion management : JPM
1
Journal of the Operational Research Society : OR
1
Kulturmarketing
1
Management : journal of contemporary management issues
1
Management and innovation in the media industry
1
Marketing intelligence & planning
1
McGraw-Hill series in marketing and advertising
1
more ...
less ...
Source
All
ECONIS (ZBW)
92
Showing
1
-
10
of
92
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Stars in
Film
und Sport : ökonomische Analyse des Starphänomens ; [Symposium "Stars in
Film
und Sport"]
Gaitanides, Michael
(
ed.
);
Kruse, Jörn
(
contributor
)
-
2001
Persistent link: https://www.econbiz.de/10001599466
Saved in:
2
Grundlagen der Mediaplanung
Pepels, Werner
-
2023
Persistent link: https://www.econbiz.de/10014308126
Saved in:
3
Advertising media : creative planning in media selection
Brown, Lyndon O.
;
Lessler, Richard S.
;
Weilbacher, …
-
1957
Persistent link: https://www.econbiz.de/10000674733
Saved in:
4
Advertising planning : mathematical models in advertising media planning
Gensch, Dennis H.
-
1973
Persistent link: https://www.econbiz.de/10000556405
Saved in:
5
Spending advertising money. An introd. to media planning, media buying and the uses of media research
Broadbent, Simon
-
1979
-
3. ed
Persistent link: https://www.econbiz.de/10000558872
Saved in:
6
The selection of advertising media
Hobson, John Waller
-
1968
-
5. ed
Persistent link: https://www.econbiz.de/10000572541
Saved in:
7
La publicité : stratégie et placement média ou comment choisir la campagne intégrée la plus efficace
Dagenais, Bernard
-
2015
-
Deuxième édition revue et augmentée
Persistent link: https://www.econbiz.de/10011433892
Saved in:
8
Consumer-driven media planning and buying
Schultz, Don E.
;
Block, Martin P.
;
Viswanathan, Vijay
- In:
Journal of marketing communications
24
(
2018
)
8
,
pp. 761-778
Persistent link: https://www.econbiz.de/10011976099
Saved in:
9
Allocation of advertising budget between multiple channels to support sales in multiple markets
Abedi, Vahideh Sadat
- In:
Journal of the Operational Research Society : OR
68
(
2017
)
2
,
pp. 134-146
Persistent link: https://www.econbiz.de/10011625870
Saved in:
10
Rural marketing, media planning and consumer protection
Agrawal, Meenu
-
2016
Persistent link: https://www.econbiz.de/10011617223
Saved in:
1
2
3
4
5
6
7
8
9
10
Next
Last
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
