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Effects of cost and campaign advertising on support for California’s proposition 37
McFadden, Brandon R.; Lusk, Jayson L. - In: Journal of agricultural and resource economics : JARE ; … 38 (2013) 2, pp. 174-186
Persistent link: https://www.econbiz.de/10010393131
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Factors affecting adherence to governmental health warnings and the case of over-the-counter cough and cold medications (OTC-CCM) in children under two
Miron-Shatz, Talya; Doniger, Glen M.; Hanoch, Yaniv - In: Innovation and marketing in the pharmaceutical industry …, (pp. 345-363). 2014
Persistent link: https://www.econbiz.de/10010353556
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An audience of one : behaviorally targeted ads as implied social labels
Summers, Christopher A.; Smith, Robert W.; Walker … - In: Journal of consumer research : JCR ; an … 43 (2016) 1, pp. 156-178
Persistent link: https://www.econbiz.de/10011521971
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Consumer perceptions of carbon labeling in print advertising : hype or effective communication strategy?
Stokes, Amy; Turri, Anna M. - In: Journal of marketing communications 21 (2015) 4, pp. 300-315
Persistent link: https://www.econbiz.de/10011405893
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Scepticism of food labelling versus food advertising : a replication and extension
Ringold, Debra Jones - In: Journal of marketing management : JMM ; journal of the … 37 (2021) 11/12, pp. 1169-1190
Persistent link: https://www.econbiz.de/10012623864
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Advertising disclosures : measuring labeling alternatives in internet search engines
Edelman, Benjamin; Gilchrist, Duncan Sheppard - In: Information economics and policy : IEP 24 (2012) 1, pp. 75-89
Persistent link: https://www.econbiz.de/10010218878
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The role of ambiguity and skepticism in the effectiveness of sustainability labeling
Cho, Yoon-Na; Taylor, Charles Raymond - In: Journal of business research : JBR 120 (2020), pp. 379-388
Persistent link: https://www.econbiz.de/10012417141
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Fixed point label attribution for real-time bidding
Bompaire, Martin; Désir, Antoine; Heymann, Benjamin - In: Manufacturing & service operations management : M & SOM 26 (2024) 3, pp. 1043-1061
Persistent link: https://www.econbiz.de/10014536790
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Exploration of the applicability of the front-of-package nutrition label to advertising in comparison with the label on the product package
Shin, Sumin; Park, SangHee - In: Journal of consumer marketing 40 (2023) 4, pp. 413-430
Persistent link: https://www.econbiz.de/10014276004
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Can warning labels mitigate effects of advertising message claims in celebrity-endorsed Instagram-based electronic cigarette advertisements? : influence on social media users' e-ci...
Phua, Joe; Lim, Dong Jae - In: Journal of marketing communications 29 (2023) 5, pp. 455-475
Persistent link: https://www.econbiz.de/10014321980