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Persistent link: https://www.econbiz.de/10011983845

Impact of advertising on behaviour of consumers of low and high level of consumption of diary products

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How does the attitude to sustainable food influence the perception of customers at the point of sale? : an eye-tracking study

Lamberz, Julia; Litfin, Thorsten; Teckert, Özlem; … - In: Proceedings of the ENTRENOVA - ENTerprise REsearch … 5 (2019) 1, pp. 476-483

Importance of sustainable consumption. Consumers associate sustainable products with ecological and regional production including a high credibility. In order to take advantage of this trend manufacturers of sustainable foods must communicate the sustainability of their products via packaging...

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Perceived influential aspects of TV advertising

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Colour temperature in advertising and its impact on consumer purchase intentions

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Effectiveness of female nudity in e-advertising

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Online advertising impact in the bio products decision purchase process

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Online video advertisements' effect on purchase intention : an exploratory study on youth

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Green marketing messages and consumers' purchase intentions : promoting personal versus environmental benefits

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Impact of TV advertisement on the "response process" of the private service holders of Bangladesh

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