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Keeping promises in cause-related marketing campaigns : development and validation of promised impact evidence scale
Shanbhag, Parthesh R.; Pai, Yogesh P.; Pattusamy, Murugan; … - In: Journal of consumer marketing 41 (2024) 2, pp. 239-257
Persistent link: https://www.econbiz.de/10014519729
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Unethical advertising techniques and their impact on consumer shopping habits
Domadenik, Žiga; Tomažič, Tina - In: Contemporary trends in innovative marketing strategies, (pp. 91-111). 2024
Persistent link: https://www.econbiz.de/10014519835
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Investigating consumers' reactions towards female-empowerment advertising (femvertising) and female-stereotypical representations advertising (sex-appeal)
Negm, Eiman - In: Journal of Islamic marketing 15 (2024) 4, pp. 1078-1096
Persistent link: https://www.econbiz.de/10014520804
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Display advertising : the role of context and advertising appeals from a resistance perspective
Tsiotsou, Rodoula H.; Hatzithomas, Leonidas; Wetzels, Martin - In: Journal of research in interactive marketing : … 18 (2024) 2, pp. 198-219
Persistent link: https://www.econbiz.de/10014521177
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The role of privacy-related factors in consumer perceptions of smart advertising
Shieh, Chih-Hui; Ling, I-Ling; Liu, Yi-Fen - In: Journal of service theory and practice 34 (2024) 2, pp. 216-241
Persistent link: https://www.econbiz.de/10014526067
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What cookie-based advertising effectiveness fails to measure
Tian, Min; Hoban, Paul R.; Arora, Neeraj - In: Marketing science 43 (2024) 2, pp. 407-418
Persistent link: https://www.econbiz.de/10014529228
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Multicultural advertising : impact of consumers’ need to belong and brand use on self-brand connection and communal-brand connection
Fazli-Salehi, Reza; Torres, Ivonne M.; Madadi, Rozbeh; … - In: Journal of marketing communications 30 (2024) 1, pp. 74-101
Persistent link: https://www.econbiz.de/10014529284
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The view from above : examining how drone video ads elicit favorable viewer responses
Tafesse, Wondwesen; Khalid, Saba - In: Journal of marketing communications 30 (2024) 4, pp. 487-507
Persistent link: https://www.econbiz.de/10014529318
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Egoistic and altruistic claims in organic cotton apparel advertising
Han, Tae-Im; Park-Poaps, Haesun - In: Journal of global fashion marketing : JGfM 15 (2024) 2, pp. 235-252
Persistent link: https://www.econbiz.de/10014530027
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The role of well-being in consumer's responses to personalized advertising on social media
De Keyzer, Freya; Buzeta, Cristian; Lopes, Ana Isabel - In: Psychology & marketing 41 (2024) 6, pp. 1206-1222
Persistent link: https://www.econbiz.de/10014531207