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~subject:"Werbewirkung"
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Consumer and market responses...
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Werbewirkung
Consumer behaviour
81,903
Konsumentenverhalten
79,424
Theorie
9,015
Theory
8,853
Relationship marketing
8,800
Beziehungsmarketing
8,769
Brand management
7,408
Markenführung
7,367
Brand image
6,583
Markenimage
6,543
Customer satisfaction
5,542
Online-Handel
5,412
Online retailing
5,401
Kundenzufriedenheit
5,385
USA
4,663
Social Web
4,597
Social web
4,595
United States
4,422
Online-Marketing
4,363
Internet marketing
4,353
Service quality
4,306
Dienstleistungsqualität
4,262
Brand
4,226
Markenartikel
4,217
Einzelhandel
4,088
Retail trade
4,049
Deutschland
3,913
Germany
3,645
Verbraucherverhalten
3,565
Advertising effects
3,521
Electronic Commerce
3,507
E-commerce
3,401
Experiment
3,304
Emotion
3,156
Advertising
2,980
Werbung
2,900
Privater Konsum
2,847
Private consumption
2,843
Pricing strategy
2,737
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Undetermined
1,714
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628
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2,855
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701
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3
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2,713
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9
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6
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2
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English
3,367
German
185
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3
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2
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Gierl, Heribert
24
Pelsmacker, Patrick de
22
Septianto, Felix
22
Dens, Nathalie
19
Diehl, Sandra
16
Esch, Franz-Rudolf
13
Pauwels, Koen
13
Huber, Frank
12
Muehling, Darrel D.
12
Eisend, Martin
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Dahlén, Micael
10
Dodoo, Naa Amponsah
10
Hudders, Liselot
10
Naderer, Brigitte
10
Stafford, Marla Royne
10
Taylor, Charles Raymond
10
Zúñiga, Miguel Ángel
10
Bauer, Hans H.
9
Bellman, Steven
9
Choi, Yung Kyun
9
Evans, Nathaniel J.
9
Reijmersdal, Eva A. van
9
Rosengren, Sara
9
Wilbur, Kenneth C.
9
Bang Nguyen Viet
8
Boerman, Sophie C.
8
Chan, Kara
8
Ghose, Anindya
8
Ilicic, Jasmina
8
Jang, Soocheong
8
Sahni, Navdeep S.
8
Terlutter, Ralf
8
Wen, Taylor Jing
8
Yoon, Hye Jin
8
Arora, Nilesh
7
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National Bureau of Economic Research
5
Springer Fachmedien Wiesbaden
5
Erasmus Research Institute of Management
2
Shaker Verlag
2
Technische Universität Braunschweig
2
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
UVK Verlagsgesellschaft mbH
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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Journal of business research : JBR
140
International journal of advertising : the review of marketing communications
137
Journal of marketing communications
131
International journal of advertising : the quarterly review of marketing communications
89
Journal of retailing and consumer services
67
Journal of promotion management : innovations in planning and applied research
66
Journal of promotion management : JPM
60
Psychology & marketing
59
Journal of advertising research
56
International journal of internet marketing and advertising : IJIMA
52
Journal of advertising : official publication of the American Academy of Advertising
45
Marketing letters : a journal of research in marketing
40
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
The journal of product & brand management
33
European journal of marketing : EJM
32
Journal of current issues and research in advertising : JCIRA
30
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
29
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
The journal of consumer marketing
27
The journal of brand management : an international journal
26
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
25
International journal of hospitality management
23
Marketing intelligence & planning
23
Journal of current issues and research in advertising
22
Marketing : ZFP ; journal of research and management
22
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
European journal of marketing
20
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
Young consumers : insight and ideas for responsible marketers
18
Cogent business & management
16
International journal of consumer studies
16
Journal of consumer marketing
16
Journal of marketing research
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
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Source
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ECONIS (ZBW)
3,535
EconStor
12
USB Cologne (EcoSocSci)
10
OLC EcoSci
2
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3491
Keeping promises in cause-related marketing campaigns : development and validation of promised impact evidence scale
Shanbhag, Parthesh R.
;
Pai, Yogesh P.
;
Pattusamy, Murugan
; …
- In:
Journal of consumer marketing
41
(
2024
)
2
,
pp. 239-257
Persistent link: https://www.econbiz.de/10014519729
Saved in:
3492
Unethical advertising techniques and their impact on consumer shopping habits
Domadenik, Žiga
;
Tomažič, Tina
- In:
Contemporary trends in innovative marketing strategies
,
(pp. 91-111)
.
2024
Persistent link: https://www.econbiz.de/10014519835
Saved in:
3493
Investigating consumers' reactions towards female-empowerment advertising (femvertising) and female-stereotypical representations advertising (sex-appeal)
Negm, Eiman
- In:
Journal of Islamic marketing
15
(
2024
)
4
,
pp. 1078-1096
Persistent link: https://www.econbiz.de/10014520804
Saved in:
3494
Display advertising : the role of context and advertising appeals from a resistance perspective
Tsiotsou, Rodoula H.
;
Hatzithomas, Leonidas
;
Wetzels, Martin
- In:
Journal of research in interactive marketing : …
18
(
2024
)
2
,
pp. 198-219
Persistent link: https://www.econbiz.de/10014521177
Saved in:
3495
The role of privacy-related factors in consumer perceptions of smart advertising
Shieh, Chih-Hui
;
Ling, I-Ling
;
Liu, Yi-Fen
- In:
Journal of service theory and practice
34
(
2024
)
2
,
pp. 216-241
Persistent link: https://www.econbiz.de/10014526067
Saved in:
3496
What cookie-based advertising effectiveness fails to measure
Tian, Min
;
Hoban, Paul R.
;
Arora, Neeraj
- In:
Marketing science
43
(
2024
)
2
,
pp. 407-418
Persistent link: https://www.econbiz.de/10014529228
Saved in:
3497
Multicultural advertising : impact of consumers’ need to belong and brand use on self-brand connection and communal-brand connection
Fazli-Salehi, Reza
;
Torres, Ivonne M.
;
Madadi, Rozbeh
; …
- In:
Journal of marketing communications
30
(
2024
)
1
,
pp. 74-101
Persistent link: https://www.econbiz.de/10014529284
Saved in:
3498
The view from above : examining how drone video ads elicit favorable viewer responses
Tafesse, Wondwesen
;
Khalid, Saba
- In:
Journal of marketing communications
30
(
2024
)
4
,
pp. 487-507
Persistent link: https://www.econbiz.de/10014529318
Saved in:
3499
Egoistic and altruistic claims in organic cotton apparel advertising
Han, Tae-Im
;
Park-Poaps, Haesun
- In:
Journal of global fashion marketing : JGfM
15
(
2024
)
2
,
pp. 235-252
Persistent link: https://www.econbiz.de/10014530027
Saved in:
3500
The role of well-being in consumer's responses to personalized advertising on social media
De Keyzer, Freya
;
Buzeta, Cristian
;
Lopes, Ana Isabel
- In:
Psychology & marketing
41
(
2024
)
6
,
pp. 1206-1222
Persistent link: https://www.econbiz.de/10014531207
Saved in:
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