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~subject:"Werbewirkung"
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Werbewirkung
Consumer behaviour
83,816
Konsumentenverhalten
81,366
Schweiz
42,597
Messung
22,656
Measurement
22,442
Switzerland
22,114
Theorie
16,736
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16,417
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11,109
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9,502
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9,474
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8,753
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8,391
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7,763
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7,763
Markenführung
7,721
Brand image
6,915
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6,885
Customer satisfaction
6,205
Kundenzufriedenheit
6,030
Online-Handel
5,747
Online retailing
5,735
Interview
5,114
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4,994
Befragung
4,976
Social Web
4,973
Social web
4,970
Dienstleistungsqualität
4,942
Schätzung
4,716
Online-Marketing
4,647
Internet marketing
4,633
Estimation
4,456
Markenartikel
4,428
Brand
4,416
Einzelhandel
4,363
Retail trade
4,270
Experiment
3,974
Electronic Commerce
3,886
Food consumption
3,786
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667
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Gierl, Heribert
25
Pelsmacker, Patrick de
23
Septianto, Felix
23
Dens, Nathalie
20
Diehl, Sandra
18
Esch, Franz-Rudolf
13
Pauwels, Koen
13
Eisend, Martin
12
Huber, Frank
12
Muehling, Darrel D.
12
Reijmersdal, Eva A. van
12
Boerman, Sophie C.
11
Dahlén, Micael
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Bauer, Hans H.
10
Dodoo, Naa Amponsah
10
Hudders, Liselot
10
Mueller, Barbara
10
Naderer, Brigitte
10
Stafford, Marla Royne
10
Taylor, Charles Raymond
10
Tucker, Catherine
10
Zúñiga, Miguel Ángel
10
Bellman, Steven
9
Choi, Yung Kyun
9
Evans, Nathaniel J.
9
Gröppel-Klein, Andrea
9
Rosengren, Sara
9
Terlutter, Ralf
9
Wilbur, Kenneth C.
9
Bang Nguyen Viet
8
Chan, Kara
8
Ghose, Anindya
8
Ilicic, Jasmina
8
Jang, Soocheong
8
Lewis, Randall A.
8
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National Bureau of Economic Research
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Springer Fachmedien Wiesbaden
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Erasmus Research Institute of Management
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Shaker Verlag
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Technische Universität Braunschweig
2
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Helmut-Schmidt-Universität
1
Herbert von Halem Verlag
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
Marketing Science Institute
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
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Organisation for Economic Co-operation and Development
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Peter Lang AG
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Point-of-Purachse Advertising Institute
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Robert Schuman Centre for Advanced Studies
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UVK Verlagsgesellschaft mbH
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
Würzburger Werbefachgespräch <18, 1980, Würzburg>
1
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International journal of advertising : the review of marketing communications
144
Journal of business research : JBR
144
Journal of marketing communications
135
International journal of advertising : the quarterly review of marketing communications
90
Journal of advertising research
68
Journal of promotion management : innovations in planning and applied research
68
Journal of retailing and consumer services
68
Psychology & marketing
62
Journal of promotion management : JPM
60
International journal of internet marketing and advertising : IJIMA
55
Journal of advertising : official publication of the American Academy of Advertising
46
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
42
Marketing letters : a journal of research in marketing
40
Journal of marketing research : JMR
38
European journal of marketing : EJM
34
The journal of product & brand management
33
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Marketing intelligence & planning
31
Journal of current issues and research in advertising : JCIRA
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
The journal of consumer marketing
27
The journal of brand management : an international journal
26
Marketing : ZFP ; journal of research and management
25
International journal of hospitality management
24
Journal of current issues and research in advertising
23
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
Young consumers : insight and ideas for responsible marketers
20
Journal of global marketing
19
Journal of consumer behaviour : an international research review
18
International journal of consumer studies
17
Journal of consumer marketing
17
Cogent business & management
16
Journal of marketing research
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
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ECONIS (ZBW)
3,748
EconStor
14
USB Cologne (EcoSocSci)
12
OLC EcoSci
2
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10
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1
Struktur und Stabilität von Landesimages
Weiss Richard, Mirja
-
2003
Persistent link: https://www.econbiz.de/10001741946
Saved in:
2
Targeting the young food consumer
Soni, Pavleen
;
Vohra, Jyoti
- In:
Marketing intelligence & planning
32
(
2014
)
5
,
pp. 630-645
Persistent link: https://www.econbiz.de/10010406670
Saved in:
3
Effect of communication (advertising or news) on sales of commodities
Verbeke, Wim
;
Viaene, Jacques
- In:
Food, people and society : a european perspective of …
,
(pp. 299-315)
.
2001
Persistent link: https://www.econbiz.de/10001617391
Saved in:
4
The interactive effect of numerical precision and message framing in increasing consumer awareness of food waste issues
Khalil, Mary
;
Septianto, Felix
;
Lang, Bodo
;
Northey, Gavin
- In:
Journal of retailing and consumer services
60
(
2021
),
pp. 1-8
Persistent link: https://www.econbiz.de/10012502667
Saved in:
5
Mr. Potato Head fights food waste : the effect of anthropomorphism in promoting ugly food
Shao, Xiaolong
;
Jeong, EunHa
;
Jang, Soocheong
;
Xu, Yang
- In:
International journal of hospitality management
89
(
2020
),
pp. 1-13
Persistent link: https://www.econbiz.de/10012293740
Saved in:
6
Taste and nutrition : the uses and effectiveness of different advertising claims in women's magazine food advertisements
Feng, Yang
;
Park, Jiwoo
- In:
International journal of advertising : the quarterly …
37
(
2018
)
3
,
pp. 482-501
Persistent link: https://www.econbiz.de/10011882021
Saved in:
7
Message framing effects on food consumption : a social marketing perspective
Garg, Nitika
;
Govind, Rahul
;
Nagpal, Anish
- In:
Australian journal of management
46
(
2021
)
4
,
pp. 690-716
Persistent link: https://www.econbiz.de/10012662623
Saved in:
8
The "proximal depiction effect" of indulgent (versus non-indulgent) foods on consumer responses
Sumit Malik
;
Sayin, Eda
;
Jain, Kriti
- In:
European journal of marketing
56
(
2022
)
11
,
pp. 2833-2861
Persistent link: https://www.econbiz.de/10013457395
Saved in:
9
Moderating reference group and message framing influences on sustainable surplus food consumption advertising appeals
Lin, Yu-Tse
- In:
Journal of marketing management : JMM ; journal of the …
38
(
2022
)
11/12
,
pp. 1218-1244
Persistent link: https://www.econbiz.de/10013466514
Saved in:
10
An examination of the effects of activating persuasion knowledge on consumer response to brands engaging in covert marketing
Wei, Mei-Ling
;
Fischer, Eileen
;
Main, Kelley J.
- In:
Journal of public policy & marketing : JPP & M ; an …
27
(
2008
)
1
,
pp. 34-44
Persistent link: https://www.econbiz.de/10003717274
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