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Werbewirkung
Consumer behaviour
83,658
Konsumentenverhalten
81,208
Supply chain
36,866
Lieferkette
36,195
Theorie
14,862
Theory
14,680
Relationship marketing
9,582
Beziehungsmarketing
9,548
Brand management
7,686
Markenführung
7,646
Operations Research
7,057
Brand image
6,773
Markenimage
6,733
USA
6,523
United States
6,266
Lieferantenmanagement
5,973
Supplier relationship management
5,965
Online-Handel
5,944
Online retailing
5,931
Customer satisfaction
5,827
Operations research
5,814
Kundenzufriedenheit
5,665
Einzelhandel
5,292
Retail trade
5,235
Social Web
4,939
Social web
4,937
Deutschland
4,867
Logistik
4,811
Service quality
4,631
Logistics
4,626
Dienstleistungsqualität
4,584
Online-Marketing
4,583
Internet marketing
4,572
Germany
4,532
Electronic Commerce
4,525
Brand
4,394
Markenartikel
4,384
E-commerce
4,371
Advertising effects
3,621
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Undetermined
1,786
Free
652
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Article
2,950
Book / Working Paper
707
Journal
3
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2,802
Aufsatz in Zeitschrift
2,802
Aufsatz im Buch
136
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Graue Literatur
133
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Hochschulschrift
116
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105
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95
Thesis
86
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26
Konferenzbeitrag
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19
Sammelwerk
19
Aufsatzsammlung
11
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9
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8
Sammlung
8
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8
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6
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5
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5
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5
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5
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3
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2
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2
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1
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1
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English
3,467
German
186
Undetermined
3
French
2
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1
Spanish
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Gierl, Heribert
25
Septianto, Felix
23
Pelsmacker, Patrick de
22
Dens, Nathalie
19
Diehl, Sandra
16
Esch, Franz-Rudolf
13
Pauwels, Koen
13
Huber, Frank
12
Muehling, Darrel D.
12
Reijmersdal, Eva A. van
12
Boerman, Sophie C.
11
Dahlén, Micael
11
Eisend, Martin
11
Kareklas, Ioannis
11
Matthes, Jörg
11
Torres, Ivonne M.
11
Wu, Linwan
11
Yoon, Sukki
11
Dodoo, Naa Amponsah
10
Hudders, Liselot
10
Naderer, Brigitte
10
Stafford, Marla Royne
10
Taylor, Charles Raymond
10
Zúñiga, Miguel Ángel
10
Bauer, Hans H.
9
Bellman, Steven
9
Choi, Yung Kyun
9
Evans, Nathaniel J.
9
Rosengren, Sara
9
Wilbur, Kenneth C.
9
Bang Nguyen Viet
8
Chan, Kara
8
Ghose, Anindya
8
Ilicic, Jasmina
8
Jang, Soocheong
8
Sahni, Navdeep S.
8
Terlutter, Ralf
8
Wen, Taylor Jing
8
Yoon, Hye Jin
8
Arora, Nilesh
7
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National Bureau of Economic Research
5
Springer Fachmedien Wiesbaden
5
Erasmus Research Institute of Management
2
Shaker Verlag
2
Technische Universität Braunschweig
2
Association of National Advertisers
1
Avrim Lazar and Associates
1
Books on Demand GmbH <Norderstedt>
1
Chambre de commerce et d'industrie de Paris
1
Department of Agricultural Economics, New York State College of Agriculture and Life Sciences, Cornell University
1
European Advertising Academy
1
Europäisches Parlament / Policy Department for Economic, Scientific and Quality of Life Policies
1
Fachhochschule Reutlingen / European School of Business
1
Helmut-Schmidt-Universität
1
ICORIA / Veranstaltung <19., 2021, Bordeaux>
1
ICORIA <11, 2012, Stockholm>
1
IP Deutschland GmbH <Köln>
1
Instituto Valenciano de Investigaciones Económicas
1
International Conference on Research in Advertising <4, 2005, Saarbrücken>
1
NetLibrary, Inc
1
OECD
1
OECD / Committee on Consumer Policy
1
Organisation for Economic Co-operation and Development
1
Peter Lang AG
1
Point-of-Purachse Advertising Institute
1
Robert Schuman Centre for Advanced Studies
1
UVK Verlagsgesellschaft mbH
1
Universität Bremen
1
Universität des Saarlandes / Institut für Konsum- und Verhaltensforschung
1
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Published in...
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Journal of business research : JBR
143
International journal of advertising : the review of marketing communications
140
Journal of marketing communications
134
International journal of advertising : the quarterly review of marketing communications
89
Journal of promotion management : innovations in planning and applied research
68
Journal of retailing and consumer services
68
Psychology & marketing
62
Journal of promotion management : JPM
60
Journal of advertising research
56
International journal of internet marketing and advertising : IJIMA
55
Journal of advertising : official publication of the American Academy of Advertising
45
Marketing letters : a journal of research in marketing
40
Journal of marketing research : JMR
38
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
37
The journal of product & brand management
33
European journal of marketing : EJM
32
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
31
Marketing intelligence & planning
31
Journal of current issues and research in advertising : JCIRA
30
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
30
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
28
Asia Pacific journal of marketing and logistics
27
Health marketing quarterly
27
The journal of consumer marketing
27
The journal of brand management : an international journal
26
International journal of hospitality management
24
Marketing : ZFP ; journal of research and management
23
Journal of current issues and research in advertising
22
European journal of marketing
21
Journal of consumer psychology : JCP : the official journal of the Society for Consumer Psychology
21
Journal of international consumer marketing
21
Journal of marketing
21
Young consumers : insight and ideas for responsible marketers
20
Journal of consumer behaviour : an international research review
18
Journal of global marketing
18
Journal of consumer marketing
17
Cogent business & management
16
International journal of consumer studies
16
Journal of marketing research
16
Journal of consumer research : JCR ; an interdisciplinary bimonthly
15
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Source
All
ECONIS (ZBW)
3,635
EconStor
13
USB Cologne (EcoSocSci)
10
OLC EcoSci
2
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1
Hope and self-regulatory goals applied to an advertising context : promoting prevention stimulates goal-directed behavior
Poels, Karolien
;
Dewitte, Siegfried
- In:
Journal of business research : JBR
61
(
2008
)
10
,
pp. 1030-1040
Persistent link: https://www.econbiz.de/10003766338
Saved in:
2
Building brand awareness in dynamic oligopoly markets
Naik, Prasad A.
;
Prasad, Ashutosh
;
Sethi, Suresh P.
- In:
Management science : journal of the Institute for …
54
(
2008
)
1
,
pp. 129-138
Persistent link: https://www.econbiz.de/10003709946
Saved in:
3
Cyclical bid adjustments in search-engine advertising
Zhang, Xiaoquan
;
Feng, Juan
- In:
Management science : journal of the Institute for …
57
(
2011
)
9
,
pp. 1703-1719
Persistent link: https://www.econbiz.de/10009312511
Saved in:
4
Turner blazes a trail for audience targeting on television with operations research and advanced analytics
Carbajal, José Antonio
;
Williams, Peter
;
Popescu, Andreea
- In:
INFORMS journal on applied analytics
49
(
2019
)
1
,
pp. 64-89
Persistent link: https://www.econbiz.de/10012024050
Saved in:
5
Cooperative advertising in a distribution channel with fairness concerns
Yang, Jing
;
Xie, Jinxing
;
Deng, Xiaoxue
;
Xiong, Huachun
- In:
European journal of operational research : EJOR
227
(
2013
)
2
,
pp. 401-407
Persistent link: https://www.econbiz.de/10009725599
Saved in:
6
On the impact of advertising initiatives in supply chains
Zhang, Wenqing
;
Li, Shanling
;
Zhang, Dan
;
Hou, Wenhua
- In:
European journal of operational research : EJOR
234
(
2014
)
1
,
pp. 99-107
Persistent link: https://www.econbiz.de/10010247358
Saved in:
7
Information acquisition with advertising threshold effect under manufacturer encroachment in a supply chain
Huang, Song
;
Zhang, Xianmei
;
Chen, Shuting
- In:
Transportation research / E : an international journal
153
(
2021
),
pp. 1-31
Persistent link: https://www.econbiz.de/10013209976
Saved in:
8
Cooperative advertising for competing manufacturers : the impact of long-term promotional effects
Karray, Salma
;
Martín Herrán, Guiomar
;
Sigué, Simon …
- In:
International journal of production economics
184
(
2017
),
pp. 21-32
Persistent link: https://www.econbiz.de/10011642476
Saved in:
9
Dynamic generic and brand advertising decisions under supply disruption
Ma, Shigui
;
He, Yong
;
Gu, Ran
- In:
International journal of production research
59
(
2021
)
1
,
pp. 188-212
Persistent link: https://www.econbiz.de/10012425117
Saved in:
10
Co-op supply chains with a local media company : models and analysis
Gou, Qinglong
;
Shao, Jing
;
Wang, Xin
;
Yu, Lili
- In:
Transportation research / E : an international journal
136
(
2020
),
pp. 1-19
Persistent link: https://www.econbiz.de/10012233633
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