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~subject:"Werbewirkung"
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Werbewirkung
Markenartikel
9,130
Brand
8,035
Brand management
5,477
Markenführung
5,474
Konsumentenverhalten
4,463
Consumer behaviour
4,455
Business-to-business marketing
3,477
B-to-B-Marketing
3,457
Markenimage
3,421
Brand image
3,392
Relationship marketing
2,028
Beziehungsmarketing
2,023
Lieferantenmanagement
1,642
Supplier relationship management
1,642
Theorie
1,102
Theory
1,094
Deutschland
1,038
Marketingmanagement
960
Marketing management
941
Germany
790
Social Web
706
Social web
706
USA
637
Online-Marketing
621
United States
616
Internet marketing
606
Marketing
603
Business-to-Business-Marketing
575
Advertising effects
533
Handelsmarke
532
Electronic Commerce
514
Store brand
512
Brand loyalty
487
Werbung
468
E-commerce
455
Markenpolitik
438
Markentreue
434
Luxury goods
433
Luxusgüter
433
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Online availability
All
Undetermined
281
Free
83
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Article
452
Book / Working Paper
91
Type of publication (narrower categories)
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Article in journal
423
Aufsatz in Zeitschrift
423
Aufsatz im Buch
26
Book section
26
Graue Literatur
19
Non-commercial literature
19
Hochschulschrift
16
Arbeitspapier
13
Working Paper
13
Thesis
10
Conference paper
6
Konferenzbeitrag
6
Case study
3
Collection of articles of several authors
3
Fallstudie
3
Sammelwerk
3
Aufsatzsammlung
2
Bibliografie enthalten
2
Bibliography included
2
Dissertation u.a. Prüfungsschriften
2
Collection of articles written by one author
1
Doctoral Thesis
1
Lehrbuch
1
Nachschlagewerk
1
Reference book
1
Reprint
1
Sammlung
1
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1
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Language
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English
500
German
41
French
1
Undetermined
1
Author
All
Gierl, Heribert
7
Esch, Franz-Rudolf
6
Bauer, Hans H.
5
Erfgen, Carsten
5
King, Stephen
5
Mäder, Ralf
5
Pelsmacker, Patrick de
5
Dens, Nathalie
4
Domizlaff, Hans
4
Draganska, Michaela
4
Dwivedi, Yogesh Kumar
4
Klapper, Daniel
4
Ko, Eunju
4
Rosengren, Sara
4
Sattler, Henrik
4
Sreejesh, S.
4
Wilbur, Kenneth C.
4
Bernritter, Stefan F.
3
Brasel, S. Adam
3
Du, Rex Yuxing
3
Ghosh, Tathagata
3
Herrmann, Jean-Luc
3
Hill, Shawndra
3
Ketelaar, Paul E.
3
King, Karen Whitehill
3
Pauwels, Koen
3
Romaniuk, Jenni
3
Rossiter, John R.
3
Schlichthorst, Marisa
3
Schnittka, Oliver
3
Srivastava, R. K.
3
Vanhuele, Marc
3
Aitken, Robert
2
Avramova, Yana R.
2
Baack, Daniel W.
2
Baumgarth, Carsten
2
Baxter, Stacey M.
2
Brunner, Christian Boris
2
Calvert, Gemma
2
Chan, Fong Yee
2
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Institution
All
Chambre de commerce et d'industrie de Paris
1
Ernst-Moritz-Arndt-Universität Greifswald
1
Peter Lang AG
1
Published in...
All
Journal of business research : JBR
31
The journal of product & brand management
24
Journal of marketing communications
18
International journal of advertising : the review of marketing communications
16
The journal of brand management : an international journal
15
International journal of advertising : the quarterly review of marketing communications
14
Journal of promotion management : JPM
14
Psychology & marketing
13
Journal of retailing and consumer services
12
Journal of the Academy of Marketing Science
8
International journal of internet marketing and advertising : IJIMA
7
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
7
Journal of advertising : official publication of the American Academy of Advertising
7
Journal of advertising research
7
Marketing : ZFP ; journal of research and management
7
Marketing letters : a journal of research in marketing
7
Asia Pacific journal of marketing and logistics
6
Journal of promotion management : innovations in planning and applied research
6
A master class in brand planning : the timeless works of Stephen King
5
European journal of marketing : EJM
5
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
5
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
5
The journal of consumer marketing
5
Transfer, Werbeforschung & Praxis : Zeitschrift für Werbung, Kommunikation und Markenführung
5
Industrial marketing management : the international journal for industrial and high-tech firms
4
Journal of global fashion marketing : JGfM
4
Journal of marketing management : JMM ; journal of the Academy of Marketing
4
Marketing intelligence & planning
4
International journal of consumer studies
3
International journal of electronic marketing and retailing : IJEMR
3
International journal of pharmaceutical and healthcare marketing : IJPHM
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Australasian marketing journal
2
Australasian marketing journal : AMJ ; official journal of the Australia-New Zealand Marketing Academy (ANZMAC)
2
Betriebswirtschaftliche Aspekte lose gekoppelter Systeme und Electronic Business
2
Cogent business & management
2
EuroMed journal of business
2
European journal of marketing
2
European journal of operational research : EJOR
2
European research studies
2
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ECONIS (ZBW)
539
USB Cologne (EcoSocSci)
3
EconStor
1
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1
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543
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1
Emotionale Anzeigen- und Direktwerbung im Investitionsgüterbereich : eine exploratorische Studie zu den Einsatzmöglichkeiten von Erlebniswerten in der Investitionsgüterwerbung
Lasogga, Frank
-
1998
Persistent link: https://www.econbiz.de/10000989327
Saved in:
2
Emotionen rechnen sich
Sachse, Jan-Christoph
;
Klug, Matthias
- In:
Brand the Future : systematische Markenentwicklung im B2B
,
(pp. 81-95)
.
2017
Persistent link: https://www.econbiz.de/10011565731
Saved in:
3
Essays in marketing strategy : the role of customer integration, marketing metrics, and advertising effectiveness
Ptok, Annette
-
2018
Persistent link: https://www.econbiz.de/10011854433
Saved in:
4
Communicating brands in an increasingly complex and global environment
Ruiz Mafe, Carla
(
ed.
);
Aldas-Manzano, Joaquin
(
ed.
); …
-
2017
Persistent link: https://www.econbiz.de/10011855051
Saved in:
5
Growing two-sided networks by advertising the user base : a field experiment
Tucker, Catherine
;
Zhang, Juanjuan
- In:
Marketing science : the marketing journal of the …
29
(
2010
)
5
,
pp. 805-814
Persistent link: https://www.econbiz.de/10008736208
Saved in:
6
Usage, barriers and measurement of social media marketing : an exploratory investigation of small and medium B2B brands
Michaelidou, Nina
;
Siamagka, Nikoletta Theofania
; …
- In:
Industrial marketing management : the international …
40
(
2011
)
7
,
pp. 1153-1159
Persistent link: https://www.econbiz.de/10009490224
Saved in:
7
Studienergebnisse zum Einsatz von Social Media im B2B-Bereich
Bulander, Rebecca
;
Wüstemann, Johanna
- In:
Dialogmarketing-Perspektiven 2011/2012 : Tagungsband ; …
,
(pp. 127-151)
.
2012
Persistent link: https://www.econbiz.de/10009559277
Saved in:
8
The influence of service quality and trade show effectiveness on post-show purchase intention
Gottlieb, Udo R.
;
Brown, Mark R.
;
Drennan, Judy
- In:
European journal of marketing : EJM
45
(
2011
)
11/12
,
pp. 1642-1659
Persistent link: https://www.econbiz.de/10009539449
Saved in:
9
Comparing perceptions of marketing communication channels
Danaher, Peter J.
;
Rossiter, John R.
- In:
European journal of marketing : EJM
45
(
2011
)
1/2
,
pp. 6-42
Persistent link: https://www.econbiz.de/10009007637
Saved in:
10
Spreading the word through likes on Facebook : evaluating the message strategy effectiveness of Fortune 500 companies
Swani, Kunal
;
Milne, George R.
;
Brown, Brian P.
- In:
Journal of research in interactive marketing : …
7
(
2013
)
4
,
pp. 269-294
Persistent link: https://www.econbiz.de/10010222782
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