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Ad testing
Baldinger, Allan L.; Cook, William A. - In: The handbook of marketing research : uses, misuses, and …, (pp. 487-505). 2006
Persistent link: https://www.econbiz.de/10003420650
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Qualitative research in advertising: twenty years in revolution
Scott, Linda M. - In: Handbook of qualitative research methods in marketing, (pp. 59-69). 2006
Persistent link: https://www.econbiz.de/10003445795
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Swapping bricks for clicks : crowdsourcing longitudinal data on Amazon Turk
Daly, Timothy M.; Nataraajan, Rajan - In: Journal of business research : JBR 68 (2015) 12, pp. 2603-2609
Persistent link: https://www.econbiz.de/10011399621
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The use of research in advertising
1928
Persistent link: https://www.econbiz.de/10003259511
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Advertising research
Holbert, Neil - 1975
Persistent link: https://www.econbiz.de/10002849920
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Advertising research
White, Percival - 1978 - [Nachdr. d. Ausg.] New York, London 1927
Persistent link: https://www.econbiz.de/10003006150
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Sources of published advertising research
Advertising Research Foundation - 1960
Persistent link: https://www.econbiz.de/10002106017
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Research in advertising
Wimmer, Roger - In: Marketing research : state-of-the-art perspectives ; …, (pp. 454-478). 2000
Persistent link: https://www.econbiz.de/10001611165
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Improving the statistical power and reliability of research using Amazon Mechanical Turk
Bentley, Jeremiah, W. - In: Accounting horizons : a quarterly publication of the … 35 (2021) 4, pp. 45-62
Persistent link: https://www.econbiz.de/10012817173
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What is wrong with advertising research and how can we fix it?
Pelsmacker, Patrick de - In: International journal of advertising : the review of … 40 (2021) 5, pp. 835-848
Persistent link: https://www.econbiz.de/10012623894