Narrow search
Showing 1 - 10 of 3,657
Cover Image
An overview of two Greek consumer behaviour research studies for grocery products
Bourlakis, Michael - In: The European retail digest : the authoritative guide to … 53 (2007/08), pp. 35-39
Persistent link: https://www.econbiz.de/10003475576
Cover Image
Cross-channel effects of price promotions : an empirical analysis of the multi-channel grocery retail sector
Breugelmans, Els; Campo, Katia - In: Journal of retailing 92 (2016) 3, pp. 333-351
Persistent link: https://www.econbiz.de/10011566709
Cover Image
Sonderangebote und psychologische Preissetzung im deutschen Lebensmitteleinzelhandel
Hoffmann, Angela; Hackelbusch, Kerstin - In: German journal of agricultural economics : GJAE 62 (2013) 3, pp. 173-191
Persistent link: https://www.econbiz.de/10010208058
Cover Image
Retailers' communication on ugly fruits and vegetables : what are consumers' perceptions?
Louis, Didier; Lombart, Cindy - In: Journal of retailing and consumer services 41 (2018), pp. 256-271
Persistent link: https://www.econbiz.de/10011808596
Cover Image
Exploring the attractiveness of manufacturer brands and retailer own-brands in supermarket context
Loureiro, Sandra Maria Correia - In: International journal of retail & distribution management 45 (2017) 10, pp. 1095-1113
Persistent link: https://www.econbiz.de/10011811544
Cover Image
When descriptive norm cues fail as persuasion agents in green supermarket advertising
Raska, David; Nichols, Bridget Satinover; Shaw, Doris - In: Journal of promotion management : JPM 21 (2015) 6, pp. 721-738
Persistent link: https://www.econbiz.de/10011433648
Cover Image
Targeting the young food consumer
Soni, Pavleen; Vohra, Jyoti - In: Marketing intelligence & planning 32 (2014) 5, pp. 630-645
Persistent link: https://www.econbiz.de/10010406670
Cover Image
Mr. Potato Head fights food waste : the effect of anthropomorphism in promoting ugly food
Shao, Xiaolong; Jeong, EunHa; Jang, Soocheong; Xu, Yang - In: International journal of hospitality management 89 (2020), pp. 1-13
Persistent link: https://www.econbiz.de/10012293740
Cover Image
The "proximal depiction effect" of indulgent (versus non-indulgent) foods on consumer responses
Sumit Malik; Sayin, Eda; Jain, Kriti - In: European journal of marketing 56 (2022) 11, pp. 2833-2861
Persistent link: https://www.econbiz.de/10013457395
Cover Image
Food vloggers and their content : understanding pathways to consumer impact and purchase intentions
Nguyen Thi My Nguyet; Bao Ngoc Le; Leenders, Mark A. A. M. - In: Journal of Trade Science 12 (2024) 2, pp. 117-133
Purpose This study aims to understand pathways to success for food video bloggers (food vloggers) by identifying the drivers of positive reception among audiences. It examines how entertainment, information and interaction values affect attitudes toward food videos and vloggers. Additionally, it...
Persistent link: https://www.econbiz.de/10014636955