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Is the devil in the details? : the signaling effect of numerical precision in environmental advertising claims
Xie, Guang-xin; Kronrod, Ann - In: Journal of advertising : official publication of the … 41 (2012) 4, pp. 103-117
Persistent link: https://www.econbiz.de/10009762979
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"Wii will rock you!" : the use and effect of figurative language in consumer reviews of hedonic and utilitarian consumption
Kronrod, Ann; Danziger, Shai - In: Journal of consumer research : JCR ; an … 40 (2013/14) 4, pp. 726-739
Persistent link: https://www.econbiz.de/10010226721
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Ad wearout wearout : how time can reverse the negative effect of frequent advertising repetition on brand preference
Kronrod, Ann; Huber, Joel - In: International journal of research in marketing : IJRM ; … 36 (2019) 2, pp. 306-324
Persistent link: https://www.econbiz.de/10012063330
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The effects of linguistic devices on consumer information processing and persuasion : a language complexity × processing mode framework
Pogacar, Ruth; Shrum, L. J.; Lowrey, Tina M. - 2018
Persistent link: https://www.econbiz.de/10012115811
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The effects of linguistic devices on consumer information processing and persuasion : a language complexity × processing mode framework
Pogacar, Ruth; Shrum, L. J.; Lowrey, Tina M. - In: Journal of consumer psychology : JCP : the official … 28 (2018) 4, pp. 689-711
Persistent link: https://www.econbiz.de/10011937377
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Using sublexical priming to enhance brand name phonetic symbolism effects in young children
Baxter, Stacey M.; Ilicic, Jasmina; Kulczynski, Alicia; … - In: Marketing letters : a journal of research in marketing 28 (2017) 4, pp. 565-577
Persistent link: https://www.econbiz.de/10011780874