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Werbewirkung
Konsumentenverhalten
33
Consumer behaviour
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International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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ECONIS (ZBW)
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1
Is the devil in the details? : the signaling effect of numerical precision in environmental advertising claims
Xie, Guang-xin
;
Kronrod, Ann
- In:
Journal of advertising : official publication of the …
41
(
2012
)
4
,
pp. 103-117
Persistent link: https://www.econbiz.de/10009762979
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2
"Wii will rock you!" : the use and effect of figurative language in consumer reviews of hedonic and utilitarian consumption
Kronrod, Ann
;
Danziger, Shai
- In:
Journal of consumer research : JCR ; an …
40
(
2013/14
)
4
,
pp. 726-739
Persistent link: https://www.econbiz.de/10010226721
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3
Ad wearout wearout : how time can reverse the negative effect of frequent advertising repetition on brand preference
Kronrod, Ann
;
Huber, Joel
- In:
International journal of research in marketing : IJRM ; …
36
(
2019
)
2
,
pp. 306-324
Persistent link: https://www.econbiz.de/10012063330
Saved in:
4
The effects of linguistic devices on consumer information processing and persuasion : a language complexity × processing mode framework
Pogacar, Ruth
;
Shrum, L. J.
;
Lowrey, Tina M.
-
2018
Persistent link: https://www.econbiz.de/10012115811
Saved in:
5
The effects of linguistic devices on consumer information processing and persuasion : a language complexity × processing mode framework
Pogacar, Ruth
;
Shrum, L. J.
;
Lowrey, Tina M.
- In:
Journal of consumer psychology : JCP : the official …
28
(
2018
)
4
,
pp. 689-711
Persistent link: https://www.econbiz.de/10011937377
Saved in:
6
Using sublexical priming to enhance brand name phonetic symbolism effects in young children
Baxter, Stacey M.
;
Ilicic, Jasmina
;
Kulczynski, Alicia
; …
- In:
Marketing letters : a journal of research in marketing
28
(
2017
)
4
,
pp. 565-577
Persistent link: https://www.econbiz.de/10011780874
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